The global software localization market is driven by the increased concentration of businesses focused on global expansion, and increased demand for multilingual software.
PORTLAND, Ore., July 10, 2023 /PRNewswire/ -- Allied Market Research published a report, titled, "Software Localization Market by Offering (Solution and Service) Type (Computer-Assisted Translation Software, Machine Translation Software and Translation Management Software) and End User (Large Enterprises and Small and Medium-sized Enterprises): Global Opportunity Analysis and Industry Forecast, 2022-2032." According to the report, the global software localization industry generated $5.9 billion in 2022, and is anticipated to generate $15.6 billion by 2032, witnessing a CAGR of 10.6% from 2023 to 2032.
Prime Determinants of Growth:
The global software localization market is driven by the increased concentration of businesses focused on global expansion, and increased demand for multilingual software. However, software localization can be a costly process, particularly for small and medium-sized enterprises (SMEs) with limited budgets and localization projects require time and resources to ensure high-quality results, are two prominent factors expected to drive software localization industry growth in the upcoming years. On the contrary, the integration of artificial intelligence (AI) and machine learning (ML) technologies into the localization process presents exciting opportunities for the market.
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Report Coverage & Details:
Report Coverage | Details |
Forecast Period | 2023–2032 |
Base Year | 2022 |
Market Size in 2022 | $5.9 Billion |
Market Size in 2032 | $15.6 Billion |
CAGR | 10.6 % |
No. of Pages in Report | 248 |
Segments Covered | Offering, Type, End User, and Region |
Drivers | The increased concentration of businesses focused on global expansion |
Increased demand for multilingual software | |
Opportunities | The growing need for localized mobile applications |
Restraints | Lack of awareness and education about localization software |
COVID-19 Scenario:
- The COVID-19 pandemic had moderately impacted the software localization industry. As businesses shifted their operations online and expanded their global reach, there had been a higher demand for software localization to cater to diverse language markets.
- However, the pandemic introduced new challenges for software localization. Translating and adapting COVID-19-related content required specialized expertise and quick turnarounds. In addition, the need for accurate and timely translations of rapidly changing information posed challenges for localization teams.
- Despite the challenges of the market for software localization, the market is gaining traction.
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The solution segment to maintain its leadership status throughout the forecast period
Based on offering, the solution segment held the largest market share in 2022, accounting for more than two-thirds of the global software localization market revenue, and is estimated to maintain its leadership status throughout the forecast period. The advancement of machine translation (MT) technologies, particularly neural machine translation (NMT), has improved translation quality and efficiency. The integration of MT with localization solutions, such as TMS and translation memory tools, drives the adoption of these technologies, leading to their growth in the market. However, the service segment is projected to manifest the highest CAGR of 12.0% from 2023 to 2032. Due to the growing complexity of software applications, LSPs are providing comprehensive localization testing services.
The translation management software segment to maintain its lead position throughout the forecast period
Based on type, the translation management software segment held the major market share in 2022, accounting for nearly half of the global software localization market revenue, and is expected to maintain its lead position throughout the forecast period. The growth is attributed to TMS platforms, which help to improve project efficiency, reduce manual errors, and ensure timely delivery of localized software. Moreover, TMS platforms offer a centralized repository for storing and managing translation assets such as translation memories (TM), glossaries, style guides, and terminology databases. However, the machine translation software segment would display the highest CAGR of 12.8% from 2023 to 2032. Because machine translation software is increasingly being used for real-time translation needs. This includes integration with chatbots, customer support systems, and communication tools to provide instant translations during conversations or interactions.
The large enterprises segment to rule the roost by 2032
Based on end user, the large enterprises segment held the highest market share in 2022, contributing to nearly two-thirds of the global software localization market revenue, and is projected to rule the roost by 2032. As large enterprises are adopting agile methodologies and DevOps practices in their software development processes. This shift towards agile development has implications for software localization as well. However, the small and medium-sized enterprises segment would showcase the highest CAGR of 12.6% from 2023 to 2032. This is because SMEs are recognizing the importance of providing a seamless and localized mobile experience to effectively engage with global customers.
Europe to rule the roost by 2032
Based on region, North America held the major share in 2022, garnering more than one-third of the global software localization market revenue. This is because, with the advancements in machine translation and artificial intelligence, companies in North America are increasingly leveraging these technologies to streamline the software localization process. On the other hand, the Europe region is projected to rule the roost in terms of revenue during the forecast. However, the Asia-Pacific region is expected to witness the fastest CAGR of 13.5% from 2023 to 2032. The governments in the Asia-Pacific region have recognized the importance of technology adoption and digital innovation for economic growth. Many governments have implemented initiatives to promote the development of local software industries, including support for software localization efforts.
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Leading Market Players:
- IBM
- Microsoft
- Lionbridge Technologies, LLC
- SDL/Trados
- SYSTRAN
- Babylon Corporation
- The Babel Fish Corporation
- Argos Multilingual
- Alchemy Software Development Ltd.
The report provides a detailed analysis of these key players in the global software localization market. These players have adopted different strategies, such as partnerships, product launches, and expansion, to increase their market share and maintain dominant positions in different regions. The report is valuable in highlighting business performance, operating segments, product portfolios, and strategic moves of market players to showcase the competitive scenario.
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