- Back to Hogwarts returns on 1st September, inviting Harry Potter fans from all over the world to mark the moment the Hogwarts Express departs from King's Cross for the start of term
- Fans can join themed events, watch parties, digital and real-life celebrations that promise to be bigger and better than ever
LONDON, July 31, 2023 /PRNewswire/ -- Today, on Harry Potter's birthday, Wizarding World announces the return of its Back to Hogwarts celebrations, alongside a search for the UK's most enthusiastic Harry Potter fan to lead the Hogwarts Express' departure countdown.
The Harry Potter books, written by J.K. Rowling have had a huge impact on fans around the globe, having sold over 600 million copies worldwide, been distributed in more than 200 territories and translated into over 85 languages since they were first published by Bloomsbury and Scholastic 25 years ago.
Beginning as a fan celebration, Back to Hogwarts is recognised as one of the biggest days in any Harry Potter fan's calendar – marking the moment when students would board the Hogwarts Express on Platform 9 ¾ for adventure at Hogwarts School of Witchcraft and Wizardry. Dressed in their finest cosplay, thousands of fans make the trip to London's King's Cross station each year and more come together online to raise their wands for the countdown and share their love of the stories.
Bringing Gryffindors, Slytherins, Ravenclaws and Hufflepuffs together, this year celebrations are bigger than ever with the launch of a UK competition for one lucky fan between age five and seventeen years old to get the chance to travel to King's Cross and help host the countdown on 1st September. The competition is live and young wizards and witches wishing to enter can submit a video of their best countdown online (via a parent or guardian) by 11.59pm on 7th August.
The magic doesn't stop there! This lucky winner (plus a parent or guardian) will get the chance to pack their trunks once again to come back to the capital with a complete package of Harry Potter experiences. The ultimate Harry Potter London Breaks Experience gives this fan the opportunity to discover the filmmaking magic of Warner Bros. Studio Tour London – The Making of Harry Potter and see the critically acclaimed stage production, Harry Potter and the Cursed Child. To top it off, the winner will receive an incredible merchandise bundle from the Harry Potter Shop. Full details on prize entry can be found here.
Until 3rd September an array of magical experiences awaits at King's Cross as fans get the chance to sip on Butterbeer, play Hogwarts Legacy on PlayStation®5 courtesy of Warner Bros. Games, and enjoy LEGO® Harry Potter giveaways and photo opportunities. Additionally, in celebration of the publication of The Harry Potter Wizarding Almanac, fans will also be able to spin Bloomsbury's giant wand spinner and find out whose wand they are best suited to, with free gifts up for grabs for those taking part.
Festivities aren't contained to the station… why not relive the movie magic on the big screen? Theatres around the world will be putting on special Harry Potter screenings for Back to Hogwarts. In the UK, Everyman will screen all eight films at Everyman Kings Cross and select Harry Potter movies at their cinemas nationwide. ODEON will present Harry Potter and the Philosopher's Stone, and Harry Potter and the Chamber of Secrets nationwide over the course of the weekend. US fans can get their fix at Cinemark where more than 250 theatres will be showing an exclusive re-release of Harry Potter and the Deathly Hallows: Parts 1&2. Down Under? Join in the fun at 15 locations of Village Cinemas across Victoria, Australia as they host screenings of the final two Deathly Hallows films in the iconic series. Further theatres and locations will be announced soon, including screenings in Barcelona and Madrid.
Pam Lifford, President, Global Brands, Franchises and Experiences, at Warner Bros. Discovery, said: "Back to Hogwarts is a day cherished by Harry Potter fans of all ages, from all over the world. Just like their passion for the magic of the stories, their celebrations grow every year! 2023 is set to be a year like no other – we will see fan world record attempts in Germany, high octane quiz competitions in France and of course, the UK's search to find the perfect person to join that amazing countdown. We are so proud to offer new and exciting ways to bring fans together and give them new ways to celebrate the Harry Potter magic – there's nothing quite like Back To Hogwarts!"
Check out Wizarding World Digital at www.wizardingworld.com for all the Back to Hogwarts updates, including the latest UK activity and info on what's happening in Italy, Germany, France, Japan, China and more. Look out for news too on how to get involved with Harry Potter Watch Parties (MAX US subscribers will be able to join and watch-along on 1st September) and when to tune into the Back to Hogwarts Digital Showcase.
Join the global community of millions of members following the fun on social and don't forget to sign up to the Harry Potter Fan Club!
Website: www.wizardingworld.com/harry-potter-fan-club.
Instagram: @wizardingworld https://www.instagram.com/wizardingworld/?hl=en
Hashtag: #BacktoHogwarts
About The Wizarding World
In the years since Harry Potter was whisked from King's Cross station onto Platform nine and three quarters, his incredible adventures have left a unique and lasting mark on popular culture. Eight blockbuster Harry Potter films based on the original stories by J.K. Rowling have brought the magical stories to life and today, the Wizarding World is recognised as one of the world's best-loved brands.
Representing a vast interconnected universe, it also includes three epic Fantastic Beasts films, Harry Potter & The Cursed Child – the multi-award-winning stage-play, state-of-the-art video and mobile games from Portkey Games, innovative consumer products, thrilling live entertainment (including four theme park lands) and insightful exhibitions, as well as a forthcoming Harry Potter TV series.
This expanding portfolio of Warner Bros. Discovery owned Wizarding World experiences also includes Harry Potter New York – the iconic flagship store, Warner Bros. Studio Tour London – The Making of Harry Potter, Warner Bros. Studio Tour Tokyo, and the Harry Potter Shop online and retail shops.
The Wizarding World continues to evolve to provide Harry Potter fans with fresh and exciting ways to engage. For the worldwide fan community, and for generations to come, it welcomes everyone in to explore and discover the magic for themselves.
About Back to Hogwarts
On 1st September, fans from all generations and corners of the globe come together to celebrate a very special day in the wizarding world calendar: Back to Hogwarts. Having started as an organic fan celebration many years ago, today Back to Hogwarts is an annual tradition recognised as one of the biggest moments in the Harry Potter fan's calendar when wizards and witches board the Hogwarts Express on Platform 9 ¾ for a year of magical adventure at Hogwarts School of Witchcraft and Wizardry. In a unique celebration, each year fans come together online and in real life to celebrate the magic of these beloved stories and unite with their community.
UK Activity - About The Competition
Parents and guardians can enter their child by 7th August to help lead the Hogwarts Express' departure countdown at 11.00am on 1st September 2023 at King's Cross station and win a bundle of Harry Potter prizes.
The Wizarding World is searching for an enthusiastic, confident young fan to lead all the young wizards, witches and Muggles in the countdown moment. For the opportunity to lead the countdown, the parent or guardian of the applicant must send a video lasting no longer than 20 seconds, counting down from ten, showing how they would lead the Hogwarts Express' departure countdown.
Entrants must be based in the UK and Northern Ireland, aged between 5 and 17 years old, and details for entering the competition are detailed at https://www.wizardingworld.com/terms/back-to-hogwarts-2023-uk-countdown-competition-terms
Entries must be sent via email to BackToHogwarts@premiercomms.com and must be sent via a file sharing platform such as WeTransfer or DropBox.
The opportunity to enter opened at 12.00am on 31st July and will close at 11.59pm on 7th August. The successful applicant will be informed by 18th August.
The Competition Prize
- Lead the fans in a countdown at 11.00am BST to launch the Hogwarts Express announcement on 1st September 2023
- Reasonable travel via train for the winner and one parent/guardian to London on Thursday 31st August
- Reasonable return travel for the winner and one parent/guardian on Friday 1st September
- Accommodation in London from 31st August – 1st September for winner and one parent/guardian
- First to enter Back to Hogwarts fan zone at King's Cross station
- Wizarding World London Breaks - Ultimate Experience: 1 nights' accommodation, 2x tickets to Warner Bros. Studio Tour London, 2x tickets for Harry Potter and the Cursed Child for winner and one parent/guardian – to be redeemed at a later date
- Note: As a guide, Harry Potter and the Cursed Child is recommended for ages 10 and up.
- A Wizarding World merchandise bundle from the Harry Potter Shop
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