Stormzy swapped arena-filled crowds for a one-of-a-kind, warehouse gig with a private and small audience of lucky fans.
LIVERPOOL, England, Oct. 25, 2023 /PRNewswire/ -- Rockstar Energy Drink®, alongside British rapper and singer-songwriter Stormzy, ignited Liverpool tonight with a private concert held in the heart of the city for an exclusive audience of just 500 fans. The gig, hosted at Camp and Furnace, was part of Rockstar Energy Drink's new 'Press Play' brand platform, which celebrates the pivotal moment between work and play, encouraging people to embrace their passions.
Following the premiere of the Press Play virtual gig on Spotify® with Stormzy in July, the live gig was the latest music initiative from the energy drinks brand. With a specially curated set list of Stormzy's biggest hits, the performance equipped the audience with the energy to switch from work to play, and embrace the night ahead. The dynamic show, combined with an eclectic events space in the heart of Liverpool, created an unparalleled atmosphere for Stormzy and Rockstar Energy drink fans.
Headline Artist, Stormzy, commented: "Connecting with my audience on such a personal and intimate level tonight was a privilege and I'm grateful to Rockstar Energy for being a key partner in bringing these moments to life."
With Rockstar Energy offering only 500 tickets to the gig, the performance granted some of Stormzy's most dedicated supporters the opportunity to enjoy a medley of their favourite songs such as 'Big For Your Boots', as well as some of his chart-topping hits, including 'Vossi Bop' up-close and personal, in an exclusive setting.
Lucky concertgoers gained access to the event through a nationwide competition, which saw fans unlocking new tickets by purchasing Rockstar Energy Drink cans and entering online via the brand's website. Select guests had the opportunity to meet the hitmaker himself, further motivating them to pursue the things they love with the excitement needed to do so.
Bart LaCount, Vice President of International Beverages Marketing at PepsiCo, said: "Rockstar Energy is all about supplying the boost needed to be your best self and do the things you love. Following the launch earlier this year of our new brand platform 'Press Play', our ambition has been to help people say yes to the things they love to do. Stormzy, through his energetic performances and contagious spirit perfectly embodies the 'Press Play' mentality, encouraging music lovers to 'Press Play' on their passions. This has not only been showcased through tonight's Liverpool performance but also through the success of our digital concert earlier this year."
The exclusive Liverpool gig formed the second instalment of Rockstar's partnership with Stormzy, following the explosive launch of a vibrant in-app digital concert experience this summer. The ground-breaking event saw the multi-award-winning star enter five virtual worlds inspired by themes of gaming, neon-lit nightscapes, colourful backdrops, and supernatural worlds through motion-capture technology.
For more information on the Rockstar 'Press Play' Concert and the latest news from Rockstar Energy Drink, follow @RockstarEnergyUK on Instagram or visit www.rockstarenergy.co.uk/.
For further information, please contact:
pepsicomediarelations@pepsico.com
NOTES TO EDITOR
About Rockstar Energy
Rockstar, founded in 2001, produces beverages that aim to fuel those who need and love to do-it-all. With over 20 Rockstar Energy products available at convenience and grocery outlets in more than 30 countries globally, Rockstar gives you a bold refreshing boost, full of benefits and loaded with flavours. PepsiCo purchased the energy beverage leader in March 2020. In addition to Rockstar, PepsiCo owns the Sting and Adrenaline Rush brands, as well as GameFuel and AMP.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complimentary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change for the planet and people. For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.
About Stormzy
Stormzy is a multi-award-winning musician who hails from South London, England. His three albums to date; 'Gang Signs & Prayer', 'Heavy Is The Head' and 'This Is What I Mean' all finished at #1 in the UK album chart, with the former two subsequently being nominated for the prestigious Mercury Music Prize.
His remarkable ascent has been accompanied by his honest and relatable character. A true spokesman of black empowerment and social activism, Stormzy is one of the UK's most inspiring figureheads who has consistently stood up for people from all areas of life; encouraging his fans and listeners alike to speak openly about their beliefs and fight for their rights.
In July 2018, he announced #Merky Books, an imprint within Penguin Random House UK, dedicated to publishing the best new fiction, non-fiction and poetry, and in August 2018 he announced 'The Stormzy Scholarship', an annual studentship to fund black British students to go to the University of Cambridge. Since its launch, the scholarship has supported six Black students through their Cambridge education and in 2021, saw a very significant expansion with HSBC donating £2million to support 30 'Stormzy Scholars' over the next 3 years.
In June 2020, he announced the launch of his charity, #Merky Foundation, to which he pledged £10 million, over 10 years, to organisations, charities and movements that are committed to fighting racial inequality, justice reform and black empowerment within the UK. In November 2022, Stormzy announced the launch of his collaborative venture with Adidas titled #Merky FC; a programme committed to enhancing and protecting diverse representation within the football industry.
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