Sentient Expands International Presence in Response to Growing Customer Base; Opens European Office

Sentient Expands International Presence in Response to Growing Customer Base; Opens European Office

PR Newswire

SAN FRANCISCO, Sept. 12, 2017

Euroflorist, Clicksco and other European customers join ranks of companies using Sentient Ascend AI-powered conversion optimization and revenue growth solution

SAN FRANCISCO, Sept. 12, 2017 /PRNewswire/ -- Sentient Technologies, the world leader in intelligent commerce products, today announced the expansion of its European presence in response to customer growth for Sentient Ascend, the company's disruptive conversion and revenue optimization solution. To help support this growing global client base, and a growing partner network, Sentient is opening a new European office based in Amsterdam.

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Sentient's intelligent commerce products consist of Sentient Ascend and Sentient Aware. Ascend is the world's first website and landing page optimization solution based on a form of artificial intelligence (AI) called evolutionary algorithms, achieving gains as much as 45 percent in as little as three weeks. With Ascend, marketers can much more rapidly achieve their growth goals by accelerating and automating new design testing and experimentation.

"Only one out of five of our A/B tests are successful and they take many months to reach a modest 4-5 percent lift," said Guido Jansen, Chief Psychology Officer at Euroflorist. "Using Ascend, we were able to test hundreds of combinations in the same amount of time as one A/B test. This worked even in some smaller markets, where A/B solutions simply don't work due to the low traffic. In our initial test, we were impressed by the results, seeing up to 17 percent increase in conversions."

"Every single conversion we get goes to our bottom line, so using a tool that lets us test all our properties in a single place, and test more of our ideas, faster, means our bottom line grows more quickly," said Jay Bhojani, Chief Revenue Officer at Clicksco. "We have a lot of content to manage and test and needed a tool that would let us try all the ideas we had but with less administration time and far less time waiting for statistical significance. We found that in Ascend." 

Click here for further case studies and examples of other implementations of Aware and Ascend.

Sentient Ascend has now run thousands of experiments for its European clients, yielding tens of millions of dollars in revenue gains and profitability.

Sentient continues to expand its network of expert agency and consultancy partners that provide strategy and development consulting for Sentient Ascend customers that want to supplement their in-house capabilities. Newly announced partners include Manchester, UK-based PRWD and Berlin and Frankfurt-based We. GmbH.

Sentient's new office is located just steps away from Amsterdam's city center and joins Sentient's San Francisco headquarters and offices in San Jose and Hong Kong as part of the overall Sentient family.

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About Sentient Technologies:
Sentient Technologies builds disruptive products differentiated by scaled AI. Sentient's powerful distributed artificial intelligence (AI) platform combines multiple AI disciplines (deep learning, evolutionary AI, neuroevolution) with unmatched scale. Sentient has used its platform to launch Sentient Investment Management and Sentient Aware, an AI-powered personalization and product recommendation engine used by some of the world's top retailers. Sentient Ascend, its artificial intelligence (AI) powered conversion rate optimization (CRO) solution, automates and accelerates website testing and optimization, allowing its customers to drive revenues and conversion improvements faster than ever before. In addition to its commercial endeavors, Sentient works with leading universities to apply AI to solve challenging problems in healthcare, food production and other areas.

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