Innovative Subscription Platforms are Exploding With Consumer Interest and Subscription-Based Revenue Growth

Innovative Subscription Platforms are Exploding With Consumer Interest and Subscription-Based Revenue Growth

MarketNewsUpdates.com News Commentary

PR Newswire

PALM BEACH, Florida, September 12, 2017

PALM BEACH, Florida, September 12, 2017 /PRNewswire/ --

In the month of April 2017, subscription company websites had about 37 million visitors. Since 2014, that number has grown by over 800%. Subscription businesses have adapted to technological advancements in digital media, online commerce services and mobile integration that has facilitated the growth in the subscription industry far faster than most other industries. Leading companies involved on some level of subscriptions to develop smarter customer relationships include: LottoGopher Holdings Inc. (OTC: LTTGF) (CSE: LOTO), The Priceline Group Inc. (NASDAQ: PCLN), Netflix Inc. (NASDAQ: NFLX), Workday, Inc. (NYSE: WDAY), Adobe Systems, Inc. (NASDAQ: ADBE).

LottoGopher Holdings Inc. (OTCQB: LTTGF) (CSE: LOTO) is excited to announce that actor, director, author and singer, William Shatner, has partnered up with LottoGopher to become the spokesperson for the Company. Shatner is a pop icon and Canadian-born actor best recognized for his roles on Star Trek, Boston Legal and T.J. Hooker. He was born in Montreal in 1931 and began his career as a child performer in radio programs for the Canadian Broadcasting Corporation (CBC).

Click this link to view Shatner's video announcement: William Shatner Announces LottoGopher Collaboration.

William Shatner commented: "I am very happy to be joining the LottoGopher team. Much like Netflix disrupted the movie rental business and Uber hailing a cab, LottoGopher is disrupting the lottery industry for Americans. Consumers nowadays demand exceptional service, competitive pricing, and the convenience of buying products online. LottoGopher offers a simple, cost-effective way to order lottery tickets online and I look forward to helping their customers dream big." Read this and more news for LottoGopher Holdings at: http://www.marketnewsupdates.com/news/lttgf.html.

James Morel, President and CEO of LottoGopher, commented: "We are beyond thrilled that William Shatner has agreed to collaborate with us to accelerate awareness of the brand as our spokesperson. His association and endorsement of LottoGopher will open up a huge audience base for our online lottery messenger service. He is one of the most recognizable celebrities in the world. We are very honored to be working with him and look forward to using his light-hearted brand of humor in our marketing."

Shatner pursued acting during his time at McGill University and in 1956 made his Broadway debut in Tamburlaine the Great, directed by Sir Tyrone Guthrie. Shortly thereafter, he entered the new and emerging medium of television. After a series of lead and support acting roles in the early 60's, in 1966 Shatner took the famous role of Captain James T. Kirk on Star Trek where he commanded the U.S.S. Enterprise, a starship traveling through space in the twenty third century. This was a life-changing, pivotal role for him that has highlighted his entire life's narrative and his professional resume. In 1997, Shatner teamed up with travel discount site, The Priceline Group Inc. (NASDAQ: PCLN) Priceline's Nasdaq listed stock has traveled from approximately $16.00 for the initial public offering, to $1840 more recently where it rests with a US$90 billion dollar market cap.

In other industry news and developments: 

Netflix Inc. (NASDAQ: NFLX) announced last month it acquired Millarworld, the comic book publishing powerhouse founded by Mark Millar, the legendary creator of such iconic characters and stories as Kick-Ass, Kingsman, and Old Man Logan, and one of the most important voices in comics. Together, Netflix and Millar will bring Millarworld's portfolio of critically and fan-acclaimed character franchises to life through films, series and kids' shows available exclusively to Netflix members globally. Netflix is the world's leading Internet entertainment platform with 104 million members in over 190 countries enjoying more than 125 million hours of TV shows and movies per day, including original series, documentaries and feature films. Members can watch as much as they want, anytime, anywhere, on nearly any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

As reported by ZDNet.com, Workday, Inc. (NYSE: WDAY) indicated subscription revenue was $434.5 million, an increase of 42 percent from the same period last year. Workday handily topped second quarter earnings expectations Wednesday and delivered its fourth consecutive quarter of more than 40 percent growth in subscription revenue. Non-GAAP earnings were 24 cents per share on revenue of $525.3 million, up 40.6 percent annually. Subscription revenue was $434.5 million, an increase of 42 percent from the same period last year. Workday said its raising fiscal 2018 outlook and now expects subscription revenue of $1.750 to $1.757 billion, or growth of 36 percent. Read the full article at: http://www.zdnet.com/article/workday-rides-subscription-revenue-growth-to-q2-earnings-beat/ .

In a recent article featured on The Motley Fool regarding Adobe Systems, Inc. (NASDAQ: ADBE), Tim Brugger reported it's been over four years since CEO Shantanu Narayen stopped offering Adobe's (flagship creative cloud suite of software for sale to designers. Instead, Adobe opted to offer its solutions solely on a subscription basis for $20 to $50 a month, depending on the package. Customers were not amused, to put it mildly, with Narayen's initiative. Within days of announcing the transition to a subscription sales model literally thousands of creative types had signed an online petition "demanding" Adobe continue to sell its design software the traditional way... The $1.77 billion in revenue Adobe reported in June was the best second quarter in its history, and nearly all the credit for its jaw-dropping performance harkens back to Narayen's unpopular decision -- at the time -- of shifting to a subscription sales, annualized recurring revenue (ARR) emphasis. The 27% year-over-year jump in revenue was impressive in and of itself, yet pales in comparison to Adobe's subscription growth. Subscription revenue soared 37% last quarter to $1.48 billion, and when service and support sales of $117 million are added to the mix, an impressive 90% of total revenue… A primary reason Adobe was able to deliver such impressive revenue and subscription-related gains, while increasing operating expenses just 20% to $1 billion last quarter, is because it simply costs less to make a one-time sale that drives revenue for years rather than rely on software package sales.  Read the complete article at:  https://www.fool.com/investing/2017/08/08/the-long-term-trend-that-makes-adobe-systems-incor.aspx.

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