SAN FRANCISCO, September 13, 2017
SAN FRANCISCO, September 13, 2017 /PRNewswire/ --
The GCC indoor LBS market is estimated to reach USD 1,246.0 million by 2025, according to a new study by Grand View Research, Inc. The introduction of connected smartphones by OEMs along with the rising number of innovative applications is expected to drive industry growth over the forecast period.
Indoor LBS uses a Geographical Information System (GIS) technology to find locations & routes and obtain traffic updates & navigation information. Moreover, they are used for attaining information regarding local events, infotainment, and promotional campaigns. The use of location-based services is expected to improve marketing effectiveness, customer support, and service delivery.
Consumers using indoor location-based services expect accurate and reliable real-time information. Services such as location-based advertising are largely used in the GCC region, especially by the retail sector. However, it is a challenging task for service providers to offer real-time information. Analytics and business intelligence is extensively used in location-based services.
The growing use of beacons for proximity and tracking applications is expected to stimulate the growth of indoor LBS market in the GCC region. The low cost of beacons enables their applications across various end uses, such as retail, BFSI, energy & power, and government, among others. Countries such as Saudi Arabia and UAE are implementing indoor LBS through proximity beacons for retail marketing applications.
The indoor LBS market in this region is regulated by various security compliances to prevent the misuse of information. Industry participants providing location-based information have to follow standards laid down by local regulating agencies.
Browse full research report with TOC on "GCC Indoor Location-based Services (LBS) Market Analysis By Product, By Technology, By Application (Monitoring, Navigation, Proximity, Tracking), By End-use, By Country, And Segment Forecasts, 2014 - 2025" at: http://www.grandviewresearch.com/industry-analysis/gcc-indoor-location-based-services-lbs-market
Further key findings from the report suggest:
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Grand View Research has segmented the GCC indoor LBS market based on products, technologies, applications, end uses, and countries:
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About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.
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