VIENNA, Austria, September 14, 2017
VIENNA, Austria, September 14, 2017 /PRNewswire/ --
The GLOBAL TOP 100 BRAND CORPORATIONS RANKING by European Brand Institute - Europe's independent brand and patent valuation experts, examined more than 3.000 brand corporations and their brands in 16 industries, according to the latest ISO valuation standards.
Facebook, poster child for Consumer Engagement increases its brand value by +44% (EUR 54.763 bn), climbing up to global rank 10 (+44%) within 4 years. Apple slightly loses but remains world's leading brand corporation with brand values of EUR 144.571 bn (-3%), followed by Google EUR 107.913 bn (+17%) and Microsoft EUR 76.867 bn (+2%). China Mobile EUR 55.589 bn (+5%) moves to global rank 8.
LVMH remains Europe's most valuable brand corporation, representing brand values of EUR 49.979 bn (+15%/global rank 12), followed by Belgian AB Inbev EUR 41.674 bn (+3%/global rank 17) and Swiss No.1 Nestlé EUR 37.745 bn (-1%/global rank 20). Germany's Telecom EUR 25.217 bn (+2%/global rank 32) replaces Volkswagen Group (EUR 23.363/-12%) on top. Austrian's Red Bull (EUR 15,247 bn) holds global rank 74.
Gerhard Hrebicek, President European Brand Institute: "Average growth of GLOBAL TOP 100 shows +6,4%, TOP 10 rise by +12,4%. Strong brands become even stronger and more valuable. Facebook shows the highest relative growth (+44%), followed by Adidas gaining +41% and KraftHeinz (+34%). US brand corporations, dominating IT & Technology, are leading 10 industries and are worth 62% of TOP 100.
US brand corporations are leading with 49 (0) amongst TOP 100 brand corporations. Europe represents 34 (-1) with Germans leading, whilst Asia catches up with 17 (+1).
European Brand Institute
Dr. Gerhard Hrebicek