Nearly Half of Consumers Have had a Bad Upgrade Experience Finds Research Ahead of iPhone Launch

Nearly Half of Consumers Have had a Bad Upgrade Experience Finds Research Ahead of iPhone Launch

PR Newswire

MANCHESTER, England, September 14, 2017

MANCHESTER, England, September 14, 2017 /PRNewswire/ --

Research released today by UNSHACKLED.com - the UK's first independent SIM-free mobile phone retailer - has found 45% of consumers have had a bad upgrade experience. 

A third of those surveyed complained of bad service and aftercare with 58% feeling they had been overcharged and left out of pocket. 


This research was conducted ahead of the expected iPhone launch today. People were also asked what the biggest driver was for their desire to upgrade and 38% of people prioritised the need for the latest technology as opposed to 32% who placed money-saving at the top of their agenda. The remaining 30% felt both of these factors were equally important. 

Commenting on the research and the mobile phone market, UNSHACKLED.com CEO, John Whittle said: "A highly desirable new phone launch can lead to consumers making poor upgrade choices and ending up out of pocket. We launched UNSHACKLED.com to simplify the process of buying a mobile phone, allowing greater flexibility and transparency."


When quizzed, 54% of people still had bundled tariff and phone deals despite the fact it is often cheaper to buy a SIM and phone separately. Nearly three quarters of respondents in bundled deals were in 24-month contracts and 44% haven't changed providers in the past five years. 

Whittle added: "Through UNSHACKLED.com  customers can buy a phone and SIM separately, buy outright or through finance and change their phone at any time they want. Uniquley to UNSHACKLED.com  the customer can also buy a SIM from a choice of 16 networks, which is more than any other mobile phone retailer in the market. Customers can also change their phone or SIM whenever there is a better deal available, they are not tied into network contracts." 

People can pre-register to buy a new iPhone at the best price in the market, as well as having access to the best tariffs at: https://www.unshackled.com/phones/apple-new-iphone

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