Mobile game developers optimistic about AR games and Chinese gamers - but worry about rising user acquisition and marketing costs

Mobile game developers optimistic about AR games and Chinese gamers - but worry about rising user acquisition and marketing costs

PR Newswire

GUANGZHOU, China, Dec. 6, 2017

GUANGZHOU, China, Dec. 6, 2017 /PRNewswire/ -- Ever-increasing competition for the attention of mobile gamers is seen by developers as the biggest threat they face in 2018, according to the latest PocketGamer.biz Mobile Games Trends Report Autumn 2017 (https://www.mobvista.com/en/ebook/mobile-gaming-trend/?channel=en_pr_newswire), published in conjunction with Mobvista, the mobile ad platform and monetization company. The report takes the temperature of an industry which continues to grow, accounting for an increasing percentage of the global computer games market.

Growth of emerging markets is expected to be the biggest trend in 2018

The report surveyed more than 300 game industry insiders around the world, including the UK, USA, Canada, the Nordic countries, India, China, Japan and South Korea.

4 key findings of the report include:

Robin Duan, CEO and founder of Mobvista commented: "It's never been more difficult to launch a mobile game. Yet, the potential rewards have also never been greater. Trying to acquire and retain players is a challenge we see many developers facing, but advances with mobile advertising help make it easier and more engaging to not only acquire users, but also increase monetization."

According to games market intelligence firm Newzoo, the mobile gaming sector is set to be worth $46.1 billion in 2017 - up from $3.9 billion in 2007, according to Gartner.

The report, which can be accessed on Mobvista's website (https://www.mobvista.com/en/ebook/mobile-gaming-trend/?channel=en_pr_newswire) explores:

Photo - https://mma.prnewswire.com/media/616194/Mobvista_Infographic.jpg

 

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