LONDON, November 28, 2018
LONDON, November 28, 2018 /PRNewswire/ --
Results from a new survey, sponsored by Planday, the workforce collaboration software company, reveal three key drivers that millennials indicate will shape the restaurant sector of tomorrow.
Driver 1: Millennials are more spontaneous and are shifting around £1 billion in spend a year to delivery services
Restaurants face increasing challenges in forecasting demand and must rethink how they structure service, as home delivery orders become more popular and very low numbers of people make advanced reservations for in-restaurant dining.
Driver 2: Millennials embrace robots and automation
Majority of UK millennials say they are ready for some restaurant services to be delivered by robots, allowing staff to focus on important 'human' interactions.
Driver 3: Consumers turn away from fast food and expect more sustainable, healthy options:
Consumer tastes are changing as millennials see a future where plant-based, environmentally friendly approach will win out over traditionally unhealthy fast foods.
John Coldicutt, Chief Commercial Officer for Planday commented: "The UK restaurant sector has seen multiple high-profile closures in the last 12 months, as well-established chains struggle to correctly predict and match market demand. This survey gives us insight into the complex and changing consumer expectations, from younger to older diners, contributing to this challenging environment. We know from our own customer base that things are only likely to get less predictable as just under two thirds (63%) of our customers who are restaurant managers expect the percentage of food orders from online delivery services to increase over the next year. In order to stay competitive and profitable, restaurants need to listen to changing consumer preferences and use the available technologies to cater to an increasingly unpredictable environment."
Vegan restaurant entrepreneur Loui Blake commented: "The results of this survey absolutely reflect what we are starting to see and are responding to with our two vegan restaurants, Erpingham House in Norfolk and soon to open Kalifornia Kitchen in London. For us it is about listening to what the customer wants and delivering the highest quality food and service we can. We are thoroughly embracing the popularity of delivery services like Deliveroo, adjusting our menu slightly to ensure that we offer a menu where the food will travel well and not offering deliveries when it will put too much pressure on the restaurant to service in-house and external orders. We also know how important sustainability is to our customers and how crucial it is that we clearly communicate all the steps we take, from using Vegware plastics to carbon offsetting schemes, to reassure our customers that both we, and they, are dining without costing the earth."
To find out more information about Planday visit: https://www.planday.com/
About the survey
The survey was conducted online across 2008 respondents in October 2018 by YouGov. Half of the sample are respondents classified as "millennials", aged (20-35), and "Generation X", aged (36-51). The survey was weighted to ensure a nationally representative sample of the respondents.
If 20% of millennials now go out less because they get their food delivered, their custom that's shifting to delivery is calculated to be worth £1 billion pounds a year. This is based on our survey data that found millennials want to spend on average £31 per meal and that instead of eating out once a month, 20% would shift to ordering in. Market size of 13.8 millennials (source: ONS).