Retailers in an Omni-channel Environment Increasingly Deploy RFID for Superior Customer Experience Management

Retailers in an Omni-channel Environment Increasingly Deploy RFID for Superior Customer Experience Management

PR Newswire

SANTA CLARA, Calif., Dec. 10, 2018

Companies need to incorporate advanced technologies such as data analytics and cloud to attract new-age retailers, finds Frost & Sullivan

SANTA CLARA, Calif., Dec. 10, 2018 /PRNewswire/ -- The rise of the Internet of Things (IoT) has caused a sea change in the buying patterns of customers and, by extension, the market strategies of retailers. E-commerce and m-commerce have virtually transformed every store into a distribution center and retailers need to adopt technologies such as radio frequency identification (RFID), videos, cameras, and data analytics to keep track of inventory in each outlet and, eventually, enhance customer experience management.

"Retailers are looking to empower their mobile workforce to enrich customers' purchase experience, and this will augment investments in technologies such as handheld readers and smart point-of-sale (PoS) solutions," said Ram Ravi, Industry Analyst for Industrials at Frost & Sullivan. "RFID sales will get a further boost from the intensifying focus on loss prevention, inventory management, and customer behavior analysis."

Frost & Sullivan's recent study, Analysis of Growth & Security of the Global RFID Market in Retail, Forecast to 2022, thoroughly examines the competitive structure and presents the market shares of the leading companies. The study includes forecasts, product analyses, market drivers and restraints, industry challenges, and key growth opportunities for the RFID tags, readers, and middleware segments.

For further information on this analysis, please visit: http://frost.ly/2wk

"To cater to the changing retail environment, system integrators need to develop partnerships with data analytics and cloud service vendors," noted Ravi. "The growing interest in item-level tagging in the retail industry will further augment RFID demand."

RFID vendors are leveraging the rise of IoT and pursuing opportunities addressing retailers' pain points by:

Analysis of Growth & Security of the Global RFID Market in Retail, Forecast to 2022 is part of Frost & Sullivan's global Automatic Identification & Security Growth Partnership Service program.

About Frost & Sullivan

For over five decades, Frost & Sullivan has become world-renowned for its role in helping investors, corporate leaders and governments navigate economic changes and identify disruptive technologies, Mega Trends, new business models and companies to action, resulting in a continuous flow of growth opportunities to drive future success. Contact us: Start the discussion.

Analysis of Growth & Security of the Global RFID Market in Retail, Forecast to 2022 [K2A4-11]

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