TOKYO, January 23, 2019
TOKYO, January 23, 2019 /PRNewswire/ --
The New Year starts, for Olive Oils from Spain, as a challenge to bring the benefits of olive oil closer to the Asian customers. With this goal, they are developing the promotional campaign "Olive Oil World Tour" with the European Union collaboration.
Japanese diet, with high soya bean, fish and algae consumption, has been contributing to the improvement of its inhabitants' health for years. In fact, the female population has one of the highest life expectancies in the world. This is due to their large and varied gastronomy, with popular and successful recipes. Olive oil is gaining more and more importance as a key ingredient in these.
Slow food, a trend growing in Japan
In Japan, Slow Food has begun to define lifestyles. Consumers have become more aware of food, examining its quality, its origin and production, and the optimal way to cook it. The Slow Food concept originated in Europe, a framework in which olive oil is used as a daily condiment. It is an ingredient that facilitates cooking and improves the quality of meals. This is one of the reasons why olive oil is gaining more followers in Japan.
Hakko-ryori, the word winning followers
Gastronomy experts have highlighted a key word for 2019: Hakko-ryori (or fermented cuisine). Ingredients like miso or natto now acquire another dimension with fermentation. It's a kind of meal that, when tasting it, its flavors are enhanced if olive oil is added. For Japanese people, there are many uses for olive oil, such as using it to reinforce the flavor of a soya sauce, by making a tasty dressing to complement tofu.
Olive Oil, synonymous with versatility in cooking
Olive oil's versatility in cooking is extraordinary. It provides unique aromas and flavours, and it doesn't cover up other tastes. Olive oil can be used in both hot temperatures and cold ones. Furthermore, they can withstand higher temperatures in comparison to other vegetable oils, allowing chefs to use it several more times while cooking, or in the popular Japanese tempura, without losing its wonderful attributes.