MuchBetter Takes Aim at the Multi-billion-pound iGaming Payments Monopoly

MuchBetter Takes Aim at the Multi-billion-pound iGaming Payments Monopoly

PR Newswire

LONDON, January 31, 2019

LONDON, January 31, 2019 /PRNewswire/ --

One year on from its commercial launch, payments app MuchBetter, is announcing a number of significant milestones and figures, as it signals its intent to 'break the monopoly of iGaming payments', in an industry estimated to be worth £40bn. Having launched in November 2017, key highlights and milestones after 14 months include:

"MuchBetter is coming to break the iGaming payments monopoly and we'll make no apologies for that," said Jens Bader, MuchBetter co-founder. "For too long, legacy payments providers have raised costs with each renewal, without a thought to raising the quality of their services. With iGaming operators seeking alternatives there is a fantastic opportunity for MuchBetter to swoop in and meet the needs of iGaming operators.

"And, our customers use their MuchBetter accounts increasingly outside of iGaming as well. The combination of the app with our free prepaid card, wearables and free peer-to-peer service demonstrates that our product proposition covers almost any payment situation and is well understood by our customers. I think we had a sensitive and balanced approach with an enticing B2C proposition, riding on a B2B commercial model. Let's face it, we have driven a new, global payment service into the market in less than 14 months, without any reliance on external investment. I like to think that we have a very solid commercial model that is also viable for us in the long term, and better for operators in the short term too."

MuchBetter's key features

The maths behind MuchBetter's commercial model 

(Traditional gaming payment wallets) a player moves £10,000 from their payment wallet into their gaming account, later removes £8,000 - fees are charged for £18,000 in transaction volumes 

(MuchBetter) a player moves £10,000 from their MuchBetter wallet into gaming account, later removes £8,000 back to MuchBetter - fees are charged for the £2000 balance only. 

About MuchBetter 

MuchBetter, operated by MIR Limited UK Ltd, an FCA-licensed and regulated e-money issuer, is the new payments application for iGaming. Available on Android and iOS, MuchBetter make effortless online, offline and contactless payments throughout EMEA. Funds can be transferred and received in real-time and MuchBetter's unique commercial model increases operator revenues while its anti-fraud features and use of best in class technology reduces risk.

Media Contacts
Mike Marquiss

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