PORTLAND, Oregon, USA, Jan. 31, 2019
PORTLAND, Oregon, USA, Jan. 31, 2019 /PRNewswire/ -- Today the World Food Travel Association (WFTA) released its latest publication for the food and beverage tourism industry, an entirely revamped State of the Food Travel Industry Report, featuring original, ground-breaking research.
The 62-page report compiles the opinions, suggestions and comments from 71 food and beverage tourism industry experts from 20 countries. The report looks at the performance of food and beverage tourism providers, and suggests ways they can improve, such as by developing or improving food and drink activities. It also looks at key food tourism issues overall, along with ways our industry can better match traveler expectations. Considerable attention is given to preserving culinary authenticity, and why it is important to educate visitors, offering them a memory and not just a meal.
The key takeaways from the report include:
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The report is another way that the World Food Travel Association (WFTA) leads with firsts for the world's food and beverage tourism industry.
About the World Food Travel Association
The World Food Travel Association (WFTA) was founded in 2003 as a non-profit and non-governmental organization (NGO) and is considered the world's leading authority on food and beverage tourism. The Association's mission is to empower local communities and businesses with the food and beverage tourism knowledge and tools needed to reach new consumers and gain a competitive edge. Each year the Association serves the needs of nearly 100,000+ professionals in over 100 countries.
For more information about the Association, please visit www.WorldFoodTravel.org.
Media Contact: Erik Wolf (+1) 503-213-3700 firstname.lastname@example.org