DUBAI, UAE, March 3, 2019
DUBAI, UAE, March 3, 2019 /PRNewswire/ -- OPPO - a leading global smartphone brand - and Ericsson have signed a multi-year global patent license agreement, including collaboration on a number of business projects.
Ericsson is one of the leading providers of Information and Communication Technology (ICT) in the world. The deal with Ericsson is the latest in a series of patent license agreements by OPPO with key telecommunication industry partners including Qualcomm, Dolby and Nokia.
Adler Feng, Head of OPPO Intellectual Property Department, said that the agreement will lay a solid foundation for further cooperation between the two companies in the 5G era. "OPPO has always placed intellectual property rights as our top priority. We look forward to working with Ericsson to drive cutting-edge innovation in products and services."
Gustav Brismark, Chief Intellectual Property Officer at Ericsson, said: "This important deal confirms the value of our patent portfolio and further validates the Ericsson FRAND licensing program. Ericsson has signed more than 100 patent license agreements to date, and we are delighted to sign a mutually beneficial agreement with OPPO."
Following a patent-first strategy, OPPO always attaches great importance to the patent and reserve accumulation. As of January 2019, the company has filed more than 33,000 patent applications worldwide and owns more than 8,000 granted patents. OPPO will continue to work closely with leading industry partners to bring the best products and experiences to consumers globally.
OPPO is a leading global smartphone brand, dedicated to providing products infused with art and innovative technology. Based on the brand elements of young, trend-setting and beauty, OPPO brings consumers delighted experience of digital life.
For the last 10 years, OPPO has been focusing on manufacturing camera phones, while innovating mobile photography technology breakthroughs. OPPO started the era of Selfie beautification, and was the first brand to launch smartphones with 5MP and 16MP front cameras. OPPO was also the first brand to introduce the motorized rotating camera, the Ultra HD feature and the 5x Dual Camera Zoom technology. OPPO's Selfie Expert F series launched in 2016 drove a Selfie trend in the smartphone industry.
In 2017, OPPO was ranked as the number 4 smartphone brand globally, according to IDC. Today OPPO's business covers 40 countries and regions, and has 6 research centers worldwide, providing excellent smartphone photography experience to more and more young people around the world.
About OPPO MEA
In 2015, OPPO entered the Egyptian market. In 2016, OPPO set up its Middle East & Africa Sales Center in Cairo. The markets OPPO has entered in the Middle East and Africa include: Egypt, Algeria, Tunisia, Morocco, the UAE, Saudi Arabia, Qatar, Oman, Kenya and Nigeria. OPPO set up its factory in Algeria in 2017, which made OPPO the first Chinese brand setting up factory in North Africa. Now, the factory goes into production.
Based on the insights of local consumers in each country, OPPO MEA has started the progress of localization. And the localization includes all the perspectives towards each market – product localization, to further meet the core needs of users; marketing localization, to better communicate with local young customers; and team localization, to know our local consumers further and provide better service to the consumers.
Within the last year, OPPO has started to adjust its product line in the Middle East region specifically. This has included the launch of its flagship OPPO Find X smartphone and the introduction of the OPPO R Series. OPPO will continue to evolve its local product line to offer more premium series to young consumers in the region.