Electrolux to Launch a New Intuitive Kitchen Range Across Europe

Electrolux to Launch a New Intuitive Kitchen Range Across Europe

PR Newswire

STOCKHOLM, March 20, 2019

STOCKHOLM, March 20, 2019 /PRNewswire/ -- Electrolux today announces the launch of a brand new kitchen range to be rolled out across Europe. Combining technology with human-centric Scandinavian design, it takes the cooking experience to a whole new level for the consumer.

The company has developed a line of Electrolux-branded products comprising a truly intuitive kitchen range, designed to work in harmony with the cook. From meal inspiration, all the way through cooking and cleaning up, the range offers appliances that help the consumer at every stage of the cooking journey.

The innovative products have been developed in three main categories based on the primary benefit they offer: Flex, Pro and Sense, for flexible, precise and assisted cooking. The Sense series includes ovens enriched with connected features which are compatible with Electrolux European smart kitchen partners, notably Google for voice assistance and the Innit recipe app.

"We're extremely proud of the new Electrolux kitchen range, which truly puts the needs of the consumer first to offer outstanding experiences around great tasting food. For the past 100 years, Electrolux has improved the everyday life of people in their homes through innovation and superior design. We believe this range is a game-changer," said Anna Ohlsson-Leijon, Head of Electrolux business area Europe.

The range will be launched starting in April. Several of the smart, connected appliances will also be shown at the Future Kitchen event, taking place at the Electrolux headquarters in Stockholm on March 21. Electrolux is inviting partners – from startups to retailers and tech giants – to discuss how to create value through the food and kitchen ecosystem. Follow the event on Twitter and join the conversation with #FutureKitchen.

The products

The new Electrolux kitchen range is born from the simplicity of Scandinavian design to offer a seamless aesthetic with attention to detail and ergonomics, making the products intuitive to understand and use. Including hobs, ovens, fridges, freezers, dishwashers and hoods, some highlights are:

For further information, please contact Electrolux Press Hotline, +46-8-657-65-07.

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Electrolux intuitive kitchen range - small

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Electrolux SensePro hob with wireless food probe - small

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