SAN FRANCISCO, March 20, 2019
Performance Index Edition VIII offers the most in-depth look to date on mobile and app marketing landscape
SAN FRANCISCO, March 20, 2019 /PRNewswire/ -- AppsFlyer, the global leader in mobile attribution and marketing analytics, released today its latest Performance Index, providing marketers with the most comprehensive report to date on the evolving mobile advertising industry. Covering activity in the second half of 2018, the report draws on 370 media networks to examine 20 billion app installs, 11,500 apps, and 39 billion app opens.
While Facebook and Google continue to dominate the rankings overall, other power players are emerging -- particularly in the vibrant gaming market. In categories like shopping and ecommerce, Apple Search Ads and Snap still trail Facebook and Google in the rankings but saw continued growth. Additionally, relatively high fraud rates worldwide continued to impact the rankings and chip away at marketers' budgets, prompting marketers to re-evaluate certain tactics like affiliate marketing.
The study surveyed media sources in the following regions: North America, Latin America, Asia, Europe, and, for the first time, rankings for Africa and the Middle East were included, demonstrating the region's growth. Categories surveyed included Shopping, Utilities; Lifestyle & Culture; and Gaming, segmented into Casual, Midcore & Strategy, and Social Casino apps.
Among the report's major takeaways:
"AppsFlyer's latest Performance Index reflects our unwavering commitment to serving as the leading source of actionable intelligence and insights for marketers navigating an always-evolving mobile landscape," said Shani Rosenfelder, Head of Mobile Insights at AppsFlyer. "As marketing campaigns become more dynamic, complex, and transcend various media platforms, marketers are looking for ways to engage audiences across a diverse range of media sources, regions, platforms and channels in order to build messages that resonate -- and to connect the dots across the user journey. The latest Performance Index reflects ongoing shifts across the media landscape, and complements our unique position as the go-to resource for marketers navigating the mobile ecosystem."
To access the full version of the latest AppsFlyer Performance Index, please visit: https://www.appsflyer.com/indexviii.
AppsFlyer's technology is found on 98 percent of the world's smartphones, making it the global leader in mobile attribution and marketing analytics. Data-driven marketers trust AppsFlyer for independent measurement solutions and innovative tools to grow and protect their mobile business. AppsFlyer's platform processes billions of mobile actions every day, empowering marketers and developers to maximize the return on their marketing investments. AppsFlyer's People-based Attribution, NativeTrack™ Attribution, Marketing Analytics Data, OneLink's Deep linking capabilities and Protect360 enterprise-grade fraud solutions have made AppsFlyer's platform the go-to resource for the most successful mobile apps in the world. With Facebook, Google, Twitter, Pinterest, Snap Inc., Tencent and 4,600+ other integrated partners, and clients including HBO, Waze, Alibaba, Skyscanner, Activision and 12,000+ leading brands worldwide, AppsFlyer has 15 global offices to support marketers everywhere. To learn more, visit www.appsflyer.com.