NEW DELHI, March 20, 2019
NEW DELHI, March 20, 2019 /PRNewswire/ -- According to a new report Global Mobile Marketing Market, published by KBV research, The Global Mobile Marketing Market size is expected to reach $183.5 billion by 2024, rising at a market growth of 23.4% CAGR during the forecast period. Mobile marketing, a revolutionary marketing tact in the business world, introduces convenient and improved ways of communicating directly with customers and advertisement of products. Marketers are now capable of contacting their users as per the nature and requirements of their user base. Furthermore, they can initiate research and detect the kind of services or products are being searched by customers and notify them based on this research.
The Asia Pacific market would dominate the Global Mobile Marketing Mobile Web Market by Region by 2024, growing at a CAGR of 22.9 % during the forecast period. The Europe market is expected to witness a CAGR of 20.5% during (2018 - 2024). Additionally, The North America market is expected to witness a CAGR of 19.4% during (2018 - 2024). The widening customer base of smartphone users, enormous investments in telecom network development, and a surge in the awareness about mobile marketing among enterprises are projected to boost the evolution of the market in the coming years.
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The Large Enterprises market dominated the Global Mobile Marketing Market by Organization Size 2017. The Small & Medium Enterprises market is expected to witness a CAGR of 25.5% during (2018 - 2024). Large scale retail companies are looking forward to adopt the upcoming advanced technologies like AI and AR to improve the presentation of their advertisements. This would in turn help in improving the viewer engagement. In order to spread consumer awareness of their products and services, start - ups invest substantially in digital marketing. The growth of SME's segment over the forecast period is due to the rapidly increasing number of start-ups in developing countries combined with their high digital marketing investment.
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The Retail & E-Commerce market would dominate the Global Mobile Marketing Market by End User by 2024. The Telecom & IT market is expected to witness a CAGR of 24.7% during (2018 - 2024). The Government market is expected to witness a CAGR of 24.9% during (2018 - 2024). Additionally, The Media & Entertainment market is expected to witness highest CAGR of 23% during (2018 - 2024).
The market research report has exhaustive quantitative insights providing a clear picture of the market potential in various segments across the globe with country wise analysis in each discussed region. The key impacting factors of the market have been discussed in the report with the elaborated company profiles of IBM Corporation, AT&T Inc., SAP SE, Oracle Corporation, Salesforce.com Inc., Adobe Systems Inc., Salmat Ltd., Vibes Media LLC, Mobivity Holdings Corporation, and SAS Institute Inc.
Global Mobile marketing Market Segmentation
By Solution Type
By Organization Size
By End User
- North America
o Rest of North America
o Rest of Europe
- Asia Pacific
o South Korea
o Rest of Asia Pacific
o Saudi Arabia
o South Africa
o Rest of LAMEA
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