Business Reporter: Coalescing Data for Marketing Success

Business Reporter: Coalescing Data for Marketing Success

PR Newswire

LONDON, March 21, 2019

LONDON, March 21, 2019 /PRNewswire/ -- The convergence of secure technology, digitalised media and real – time activation is fundamental in generating true business value through marketing.

Although the failure in activating data has had detrimental effects on corporations, the impact is most felt by the consumer. When their experience with a brand lacks personalisation or relevance, brand engagement and interest deteriorate.

Whilst many corporations have been collecting valuable customer data, a large absence of providing a holistic view of consumer and marketing touchpoints remains. Many of these corporations have abstained from breaking down the silos between data sets, preventing the ability to activate this data on media investments in real time.

A huge amount of media is consumed across many different devices, therefore it is necessary to amalgamate the disparate layers of data and strands of consumer insight. Efficient marketing is being able to unify identity for each consumer and attribute every touchpoint back to the individual.

Find out verified business value can be achieved at: https://www.business-reporter.co.uk/2019/02/25/why-data-activation-is-table-stakes-for-marketing-success/#gsc.tab=0

About Business Reporter

Business Reporter is distributed with The Daily Telegraph, The Sunday Telegraph and City AM, each of our publications reaches an average of 1.5 million people.

Content is also published through the Business Reporter and TEISS websites, which includes video debates, online articles, and digital magazines. This content is meant to deliver news and analysis on the issues that are affecting businesses to our global audience. In addition to publications, Business Reporter hosts conferences, breakfasts meetings, and exclusive summits.

These events bring together some of the most influential decision makers and innovators in modern business. These exclusive events for business leaders complement the content and direction of editorial projects, allowing them to have direct contact with their readers.

Above all, Business Reporter's commitment is to make meaningful analysis for every business owner. Whether individuals are running a small business, the head of a local company or an executive in a multinational corporation, there will be something for them at Business Reporter.

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