LONDON, March 25, 2020
LONDON, March 25, 2020 /PRNewswire/ -- Over 700 senior privacy and data innovation professionals from around the world recently joined a webinar hosted by the Data Protection World Forum, discussing Pseudonymisation-enabled Legitimate Interests processing with a focus on new legal requirements for direct marketing under GDPR.
The webinar was led by Dr. Sachiko Scheuing, European Privacy Officer at Acxiom, Martin Abrams, Chief Strategist at the Information Accountability Foundation (IAF), and Gary LaFever, CEO & General Counsel at Anonos.
Dr. Sachiko Scheuing said: "Organisations can no longer rely on consent, contract or anonymisation alone to make direct marketing lawful."
Martin Abrams commented: "People do not believe that there is a solution that supports the Legitimate Interests processing that is required for lawful direct marketing, but Pseudonymisation (as newly defined under the GDPR) can protect data when in use to enable this."
Gary LaFever added: "Organisations cannot rely on what they have done up to today to benefit from what Pseudonymisation makes possible under GDPR, they can go to www.enisaguidelines.com/comparison to compare their current approach against new requirements for Pseudonymisation under the GDPR."
The webinar panelists highlighted that if organisations cannot answer "YES" to all four of the following questions, they must stop personalised direct marketing per proposed guidance issued by the UK Information Commissioner's Office (ICO):
However, organisations who can answer "YES" to all four of these questions are well-positioned to maximise data value and utility to their competitive advantage by leveraging Pseudonymisation-enabled Legitimate Interests processing.
Key Take-Aways from Webinar
Don't get left behind:
Hyperlinks from Webinar:
About Anonos: Anonos enables lawful analytics, AI and ML in a way that preserves 100% of data accuracy while expanding opportunities to ethically share and combine data. Anonos Pseudonymisation and Data Protection by Design & by Default technology reconciles conflicts between protecting the rights of individuals and achieving business and societal objectives. As a result, you can use, share, combine and relink data in a lawful manner. Anonos-patented Variant Twins® enable sharing, collaboration, and analytics of personal data by technologically enforcing dynamic, fine-grained privacy, security and data protection policies in compliance with the GDPR, CCPA and other evolving data privacy regulations. https://www.anonos.com
Liberty Communications on behalf of Anonos
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