BAT Launches Sustainability Agenda to Deliver a Better Tomorrow

BAT Launches Sustainability Agenda to Deliver a Better Tomorrow

PR Newswire

LONDON, March 26, 2020

LONDON, March 26, 2020 /PRNewswire/ -- Today, BAT publishes its new sustainability report based on the Group's evolved strategy to deliver 'A Better Tomorrow' by reducing the health impact of its business through offering a greater choice of enjoyable and less risky products to consumers.

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The publication is launched alongside the Group's annual report and follows last week's Capital Markets webcast which announced stretching new targets across the environmental, social and governance (ESG) landscape, including:

The Group's new Sustainability Agenda supports the company purpose to deliver A Better Tomorrow with a principal focus on harm reduction, underpinned by excellence across its other ESG priorities. Together, this will drive BAT's long-term business sustainability and create shared value for consumers, society, employees and shareholders.

Since launching its first vapour products in the UK in 2013, BAT has made significant progress in developing, manufacturing and commercialising a range of new category products. Today, its potentially reduced-risk products are available in 48 markets globally and in 2019, the company grew its New Categories business by 37% to £1.3 billion.

Jack Bowles, Chief Executive of British American Tobacco, said: "Today we are transitioning from being a business where sustainability has always been important to one where it is front and centre in all that we do.

"Over the last 20 years, we've made significant progress on our sustainability journey. Yet our approach needs to constantly develop, much as the world around us is evolving – from increasing expectations of the role of business in contributing to the UN Sustainable Development Goals and addressing climate change; to evolving consumer preferences and the emergence of new category products, such as vapour products (e-cigarettes), tobacco heating and modern oral products, that offer potentially reduced risks for the many millions of people across the world who continue to smoke cigarettes.

"I am proud that we have a strategy with sustainability embedded at its heart and I firmly believe it will lead to 'A Better Tomorrow' for our consumers, our employees, our shareholders and, undoubtedly, for society."

The Sustainability Report is complemented by an online ESG report that provides detailed information about BAT's policies, management approach, performance and targets for all its ESG priorities. BAT also reports against the newly launched World Economic Forum (WEF)'s ESG index, Standards, the Sustainable Accounting Standards Board's (SASB) Tobacco and Agricultural Production Standards and the Global Reporting Initiative's (GRI) Standard.

To download any of BAT's sustainability and ESG-related publications, please visit:

Other highlights of the report include:

Excellence in Environmental Management:

Delivering a Positive Social Impact:

Robust Corporate Governance:

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