SAN FRANCISCO, July 7, 2020
SAN FRANCISCO, July 7, 2020 /PRNewswire/ -- The global heated mattress pads market size is anticipated to reach USD 521.2 million by 2027, expanding at a CAGR of 4.5%, according to a new report by Grand View Research, Inc. Growing demand for the coziness associated with heated bedding for comfortable sleep during chilled nights is driving the need for heated mattress pads among consumers. In addition, increasing movement towards therapeutic mattresses as an aid to relax muscles and pain associated with sore muscles is enhancing the growth towards adoption of heated mattress pads.
A heated mattress pad constitute of wire heating elements woven across the surface which not only helps in warding off chilly nights but also soothes ache and pain through attaining desirable temperature. Also, higher advantage of the customized heat settings from 2 to 11, on an average offer user-friendly experience to the consumer. In addition, dual control features for large or queen size beds in order to accommodate two people sharing a bed as well as availability of cooling settings have resulted in greater penetration of the product among residential consumers. Additionally, heated mattress pads gather greater traction owing to its cost-effective, efficient, and sustainable qualities compared to its alternative products such as room heaters, woven blankets and indoor fireplaces.
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Read 80 page research report with ToC on "Heated Mattress Pads Market Size, Share & Trends Analysis Report By Application (Households, Hotels, Hospitals), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2020 - 2027" at: https://www.grandviewresearch.com/industry-analysis/heated-mattress-pads-market
Increasing instances of interrupted sleeping, back pain, arthritis, and sore muscles are causing rising penetration of the product among consumers. According to studies, lifetime prevalence of lower back pain is estimated to be at 60.0% to 70.0% in industrialized countries. Also, according to blog by DisturbMeNot.co, chronic pain is mostly prevalent in China with over 35.0% people experiencing ongoing chronic back pain, headaches, and lower back pain. There are 1.5 billion people affected by chronic pain across the world as of February 2020. This scenario is causing positive impact on the market across regions.
In terms of application, the household segment held a dominant position in the market in 2019. Increasing prominence towards therapeutic relief while sleeping as an aid to relax muscles, ease tension, and promote blood flow through heat therapy have added increased penetration of heated mattress pads among residential consumers. Some of the other factors aiding the growth of the segment include inclusion of breathable and absorbent fabrics such as natural material including cotton and blend of natural and synthetic materials including polyester.
Offline distribution channel segment held the largest revenue share of 58.9% in 2019. With the help of traditional brick and mortar stores, the various brands have been able to create a unique experience for the customers. Moreover, the presence of an in-store associate helps in practically understanding the product, thereby making an appropriate selection.
North America held the largest market share of 50.2% in 2019. This region comprises of countries with the lowest temperatures which increases the usage of heated mattress pads in the region. For instance, in winter season temperature in Canada goes up to -40 degrees Celsius. Also, increasing instances of lower back pain among consumers in Canada have developed prominence toward heated bedding as a measure of therapeutic mattress.
Grand View Research has segmented the global heated mattress pads market by application, distribution channel, and region:
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Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.
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