Financial Services Marketing Ops Execs: You never have to choose between speed to market, great content or compliance again

Financial Services Marketing Ops Execs: You never have to choose between speed to market, great content or compliance again

PR Newswire

CHICAGO, July 7, 2020

New digital work and content solution from Aprimo helps brands deliver exceptional customer experiences faster and in more places while maintaining compliance. 

CHICAGO, July 7, 2020 /PRNewswire/ -- Aprimo, a leading provider of digital solutions for content, operations and planning, announced new capabilities to help financial services firms – including banking & payments, insurance, and wealth & asset management – more effectively market their products and services and ultimately see higher marketing return-on-effort.

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The capabilities allow financial services firms to:

Delivering a consistent, omnichannel customer experience is critical to every financial services firm. The challenge for financial services organizations is trying to scale their content delivery abilities to match their mature customer insights capabilities and drive real-time personalization successes. Adding complexity to the challenge is the need to get to market faster, typically using Agile marketing techniques, while still maintaining regulatory compliance in a global network of ever-changing laws.

"Many financial services companies believe a regulatory environment is the barrier to impactful marketing and customer experience innovation. But they don't need to make a tradeoff between speed, agility, and compliance.  Brands that can harmonize Planning, Operations, and Content while surfacing real-time insights needed to make the right adjustments can accelerate their business in a sustainable way" said Ed Breault, Chief Marketing Officer from Aprimo.

With Aprimo for Financial Services, teams in marketing, digital, and customer experience can finally come together in a frictionless way to plan, execute, and deliver content. Key features that make up Aprimo's new offering include:   

Aprimo for Financial Services is available now. Visit us at to find out more and to schedule a demonstration.

About Aprimo

Aprimo provides digital solutions for content, operations, and planning that enable enterprises to optimize their brand experiences and the resources they use to deliver them. Our platform gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities – from ideation to distribution – involved in delivering exceptional brand experiences.

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