ChannelAdvisor Announces Enhancements to Help Drive Ad Spend Efficiency on Amazon

ChannelAdvisor Announces Enhancements to Help Drive Ad Spend Efficiency on Amazon

PR Newswire

LONDON, July 14, 2020

New features include automated Ad Performance Rules, UX improvements, new First-Party (1P) connections, and global marketplace integrations

LONDON, July 14, 2020 /PRNewswire/ -- ChannelAdvisor Corporation (NYSE: ECOM), a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, today announced advanced automation capabilities designed to improve ad spend efficiency for advertisers on Amazon. The expanded support for brands and retailers seeking greater product visibility on Amazon can make it easier to manage underperforming spend, protecting profit margins. In addition, ChannelAdvisor added support for first-party dropship connections and third-party marketplaces to help brands and retailers more easily diversify selling channels to facilitate continued growth.

"This is a critical time for brands and retailers to connect with browsers and buyers, but customer acquisition can often prove cost-prohibitive," explains Steve Frechette, Vice President, Product Management at ChannelAdvisor. "ChannelAdvisor's powerful automation tools can help advertisers improve ROI by saving them valuable time and resources. ChannelAdvisor offers Amazon advertisers the opportunity to optimize ad campaigns and reinvigorate their brand presence for a sustainable competitive advantage."

The platform's new enhancements designed to help brands and retailers accelerate sales performance through advertising and marketplace growth include:

E-Commerce Solutions for Improved Efficiency

Support for New Marketplace and Dropship Integrations

More to Explore

To learn more about ChannelAdvisor's enhanced features, register to attend the webinar "ChannelAdvisor's Newest Platform Enhancements: July 2020" on Tuesday, July 21 at 11 a.m. EDT. The webinar will provide an in-depth look at the latest enhancements. Participants will learn how to leverage these new solutions to:

For more details about ChannelAdvisor, visit our website, subscribe to our blog, follow us on Twitter @ChannelAdvisor, like us on Facebook and connect with us on LinkedIn.

About ChannelAdvisor
ChannelAdvisor (NYSE: ECOM) is a leading e-commerce cloud platform whose mission is to connect and optimise the world's commerce. For nearly two decades, ChannelAdvisor has helped brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers, optimising their operations for peak performance, and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their sales and optimise fulfilment on channels such as Amazon, eBay, Catch, Google, Facebook, Walmart, and hundreds more.  For more information, visit https://www.channeladvisor.co.uk/.

ChannelAdvisor Media Contact:
Laura Hare
Marketing and Communications Manager EMEA
uk-pr@channeladvisor.com

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