Dubai, U.A.E, July 20, 2020
Dubai, U.A.E, July 20, 2020 /PRNewswire/ -- Future Market Insights forecasts a positive growth outlook for the incontinence skincare products market for the upcoming forecast period 2020-2030.
Over the years, the proportion of people suffering from fecal and urinary incontinence has mushroomed, making them vulnerable to skin ailments. These typically occur near the hips, genitals, buttocks or the perineum. Accumulation of excess moisture in these areas causes irritation, redness, skin peeling and yeast infections.
Studies conclude that women are more vulnerable to contracting these infections compared to men. Also, the erosion of stigma associated with incontinence infections across countries is enabling deeper penetration of the incontinence skincare products market.
Leading brands are undertaking campaigns to educate consumers about proper skincare. Based on these trends, the market shall surpass US$ 4 Bn by 2030.
"Rising prevalence of incontinence-based skin diseases among the younger population is shifting revenue demographics, compelling manufacturers to undertake campaigns to suit their sensibilities," says an FMI analyst.
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Key Takeaways from FMI's Incontinence Skincare Products Report
Incontinence Skincare Products Market- Key Trends
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Incontinence Skincare Products Market- Region-wise Analysis
Incontinence Skincare Products Market- Competitive Landscape
Prominent players are concentrating on expansion strategies and product differentiation to stay afloat within the market. An example of this is the acquisition of Novioscan by Svenska Cellulose AB in April 2020 to expand its bladder incontinence control portfolio.
Additionally, the company has initiated the "Keep Control" campaign for men and "Tena Twist" campaign for women to heighten incontinence skin disease awareness and therefore reduce infection incidences within the global population.
Incontinence Skincare Products Market Taxonomy
South Asia & Pacific
Middle East & Africa
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Get Valuable Insights into Incontinence Skincare Products Market
Future Market Insights, in its new offering, provides an unbiased analysis of the global incontinence skincare products market, presenting historical demand data (2015-2019) and forecast statistics for the period from 2020-2030. The study divulges compelling insights on the incontinence skincare products market based on the product type (creams, lotions, gel/oils, washes/cleansers, and wipes), end user (men, and women), sales channel (wholesalers/distributors, online retailers, hypermarkets and supermarkets, pharmacy stores, convenience stores, and other stores), price range (economy range, mid-range, and premium), across six major regions.
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