ChannelAdvisor Introduces 'Shoppable Media', a Comprehensive Suite of Multi-Channel Solutions for Brands

ChannelAdvisor Introduces 'Shoppable Media', a Comprehensive Suite of Multi-Channel Solutions for Brands

PR Newswire

LONDON, Oct. 13, 2020

Enhanced Where to Buy capabilities, global marketplace integrations, and First-Party (1P) connections, among new features designed to help brands reach consumers more efficiently

LONDON, Oct. 13, 2020 /PRNewswire/ -- ChannelAdvisor Corporation (NYSE: ECOM), a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, today announced the launch of Shoppable Media, a comprehensive suite of multi-channel solutions designed to help businesses reach purchase-ready consumers more efficiently.

Whether buyers are exploring a brand's product offerings on its website, social media, email, or digital ads, today's release enables brands to deliver a seamless shopping experience for consumers while leveraging actionable analytics to help inform business decisions for stronger online performance.

"ChannelAdvisor continues to support brands and retailers with digital transformation in an increasingly volatile e-commerce environment," said Steve Frechette, Vice President, Product Management at ChannelAdvisor. "Shoppable Media can help brands connect their customers with purchase options, whether on the brand's website or from within digital media."

O'Cedar®, a leader in household cleaning products, credits ChannelAdvisor for helping their brand connect consumers with more online purchase options.

"We've seen firsthand the consumer trend of e-commerce as a preferred purchasing method due to the COVID-19 pandemic along with increased demand for our home cleaning products. Our partnership with ChannelAdvisor provides a vital connection from our brand site to retail partners so that consumers can find our products on their terms," said Fiona Odumosu, Senior Digital Marketing Manager at O'Cedar®. "The new ChannelAdvisor Shoppable Media tools are a natural step for us to help make life a little easier for consumers as they research and purchase our home cleaning products online."

Additionally, ChannelAdvisor has added support for new retail dropship connections and third-party marketplaces and made it easier to monitor the health of channel integrations, manage ongoing deals, and maximise efficiency in the order pipeline. Frechette added, "By providing deeper insights into daily channel operations, we aim to help brands and retailers achieve greater operational agility by making it easier to find critical performance data and take action."

Enhancements in this release include:

E-Commerce Solutions for Expanded Audience Reach

Support for New Marketplace and Dropship Integrations

Enhanced Client Experience to Improve Operational Agility

More to Explore

ChannelAdvisor will present its new set of features in a webinar planned for October 20, 2020, at 11 a.m. EDT. Ahead of the holiday shopping season, register today to explore solutions designed to:

For more details about ChannelAdvisor, visit ChannelAdvisor's blog, follow ChannelAdvisor on Twitter @ChannelAdvisor, like ChannelAdvisor on Facebook and connect with ChannelAdvisor on LinkedIn.

About ChannelAdvisor

ChannelAdvisor (NYSE: ECOM) is a leading e-commerce cloud platform whose mission is to connect and optimise the world's commerce. For nearly two decades, ChannelAdvisor has helped brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers, optimising their operations for peak performance, and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their sales and optimise fulfilment on channels such as Amazon, eBay, Zalando, Google, Facebook, Walmart, and hundreds more. For more information visit

ChannelAdvisor Media Contact:
Laura Lane
Senior Marketing Manager EMEA

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