Business Reporter: Transforming retail

Business Reporter: Transforming retail

PR Newswire

LONDON, Nov. 9, 2020

Five secrets to omnichannel success beyond 2020

LONDON, Nov. 9, 2020 /PRNewswire/ -- In an article published on Business Reporter, the five essentials for omnichannel retail strategies are explained.

The pandemic has led to rapid changes in consumer behaviour. However, while online shopping has grown, high street stores still have a significant role to play. Successful retailers know that seamless cross-channel, experiences for their customers are essential. Achieving this requires close attention to five key areas.

  1. Customer experience: customers are more informed and demanding and expect the convenience of all sales channels being connected and having the same information and service.
  2. Unified commerce: to truly unify all sales channels, retailers need real-time access to the same product, stock, order and customer information everywhere.
  3. Inventory management: when real-time inventory data is shared across all retail systems, you can view and access all inventory everywhere, enabling cost-efficient order management and minimised excess inventory.
  4. Flexible fulfilment: by enabling seamless cross-channel fulfilment possibilities you can give customers what they want when they want it, while also keeping costs for returns down, turning returns into exchanges and stimulating upsells.
  5. Clear vision and purpose: Brands must have a clear focus on core customers, delivering a compelling experience that is delivered relentlessly across all channels. This is the opportunity that digitalisation brings.

Embracing technology and digitalisation empowers store associates and turns customers into brand champions. Unifying product, inventory, order and customer information across all sales channels in real-time, is key to achieving a thriving, successful business, now and in the future.

To learn more about successful omnichannel retail, read the article.

About Business Reporter

Business Reporter is an award-winning supplement published in the Sunday and Daily Telegraph, City AM and online, delivering news and analysis on issues affecting businesses to a global audience. It also hosts conferences, debates, breakfast meetings and exclusive summits.

About Sitoo

Sitoo provides a cloud-native retail platform together with a retail Point of Sale (POS) system that enables omnichannel strategies and turns Unified Commerce into reality. With real-time data across all sales channels, retailers using Sitoo can sell and fulfil everything anywhere, and empower store associates to exceed customer expectations. Sitoo is built for seamless integration and the solution provides all the power, flexibility and cost efficiency that comes with cutting-edge cloud-native technology.

Sitoo POS and unified commerce platform



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