JERSEY CITY, N.J., Nov. 11, 2020
Surging demand for personalized experience by customers across different industries & advancements in big data analytics to help enterprise design, manage, & improve their end-to-end consumer experience management are expected to drive the market
JERSEY CITY, N.J., Nov. 11, 2020 /PRNewswire/ -- Verified Market Research recently published a report, "Customer Experience Management Market by Analytical Tools (Enterprise feedback management (EFM) software, Speech analytics, Text analytics, Web analytics & content management), by TouchPoint (Stores/ branches, Web Services, Call Centers, Mobile, Social Media Platform, Email), by End-User (Retail, BFSI, Healthcare, IT & Telecom, Manufacturing, Government, Energy & utilities), Geography". According to Verified Market Research, the Global Customer Experience Management Market was valued at USD 6.62 Billion in 2019 and is projected to reach USD 17.5 Billion by 2027, growing at a CAGR of 16.8% from 2020 to 2027.
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Browse in-depth TOC on "Customer Experience Management Market"
202 - Pages
126 – Tables
37 – Figures
Global Customer Experience Management Market Overview
The surging demand for personalized experience by customers across different industries is one of the key factors expected to escalate the growth of the global customer experience management market. The technological advancements in cloud and big data analytics to manage, design, and improve end-to-end consumer experience process and to sustain in the cutthroat competition, various companies are introducing this solution are some other factors expected to bolster the market growth. Furthermore, growing investments towards the implementation of advanced marketing technologies to help consumers undertake cognitive decisions with an effort to develop enhanced customer experience management, is also contributing to market growth.
Advancement in technologies is revolutionizing the way customer reacts and interacts with the brands across multiple channels. Currently, consumers use multiple devices to understand, review, and finalize products. This disruption in digital technology encouraged consumers to demand seamless experience while interacting with companies over multiple channels or touch points. Owing to the rise in customer expectations, organizations are increasingly involved in restructuring their customer experience management strategies to effectively position and reposition their brands and products, keeping consumers as their strategic focus.
The "Global Customer Experience Management Market" study report will provide a valuable insight with an emphasis on global market including some of the major players such as OpenText, Nokia, NICE Systems, IBM, Adobe Systems, Verint Systems, Tech Mahindra, Avaya Inc., Oracle Corporation, and SAP.
Verified Market Research has segmented the Global Customer Experience Management Market On the basis of Analytical Tools, Touchpoint, End-user, and Geography.
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