LONDON, Nov. 16, 2020
- Flight, accommodation and car rental data from Expedia® and ARC highlights 2021 booking hacks
- 2020 and 2021 trending and growth destinations
- Traveller behaviour points to new priorities
LONDON, Nov. 16, 2020 /PRNewswire/ -- Today, Expedia releases its 2021 Travel Trends Report, sharing predictions and booking advice for the year ahead. In addition to tapping into its own massive database of pricing, search and demand data, Expedia has also partnered with the Airlines Reporting Corporation (ARC) for a deep dive on the effect of the pandemic on global air travel.
Highlighting trends across flights, accommodation and car rental, the report has been created to arm travellers from the UK with the information and inspiration they need to make smart travel decisions coming out of an unprecedented year. Using both internal and external data, it outlines the best holiday hacks, trending destinations for 2021 and how our priorities have changed since the pandemic hit.
There has been a significant amount of change in the past year and given ongoing uncertainty, booking future trips can be daunting, however, what's clear is that the desire to travel persists. To give travellers confidence that they're getting the best value for money during these unpredictable times, Expedia has looked at data from the past year to find the top travel hacks in 2021 for UK travellers:
New destinations and changing priorities
Domestic bliss: This summer, Britain's undiscovered gems had their moment to shine. Looking at the biggest growth destinations by comparing year-on-year results, interest in British coastal towns increased the most, even above international destinations. As nostalgia plays a part in multi-generational travel, Expedia predicts these areas will be revisited next year too, especially in family-friendly rentals over the school holidays.
Growth destinations in 2020
Lake District and Cumbria
Wander-luxe: Cancelled breaks and closed borders left many Brits with empty travel diaries in 2020. As a result, travellers have been left with a sense of no longer wanting to 'put off' those once dreamt about trips to far-flung destinations, such as tropical islands. When comparing 2019 booked holidays and interest in 2021 trips, new epic destinations are emerging that were nowhere near being considered last year. Plus, with great discounts and direct flights, these unreal places are becoming even more accessible.
Emerging destinations in 2021
Antigua and Barbuda
Time to indulge: Countless missed moments such as honeymoons and birthdays have led Brits looking for future opportunities to 'blow the budget' and indulge. In recent research1, more than a third of Brits stated that their ideal next trip would include luxury and pampering. In fact, internal data shows accommodation with 4 stars or higher was the most popular in 2020 and the top activity booked was the Plaza Premium Airport Lounge at Heathrow. Looking ahead, Expedia data shows the cheapest average daily rates for 4 to 5-star accommodation are found in March.
New standards: Transparency about cleanliness is key for building traveller confidence and will continue into 2021. In June, cleanliness was the number one concern for Brits looking to get away2. Now, almost 300,000 accommodation providers globally have stepped up to the challenge by reporting enhanced cleaning facilities to Expedia. As a result, by September, the number one concern for booking a trip was instead quarantining afterwards1. However, standards must continue to be upheld and specific cleanliness customer reviews will play a big part in providing reassurance.
Spontaneous thinking: While tighter restrictions are in place in the UK, Expedia has found that going forward, Brits are avoiding holiday blues by taking personal time for wellness, getting into exercise and planning frequent micro-breaks for when the time is right to travel. A need for these spontaneous trips is reflected in this year's flight booking window, which has reduced by 15% since last year.
Alex Platts, Snr Director, Marketing at Expedia Group comments: "We can't ignore the clear shift in attitudes towards holidaying in the short and possibly long term, both here in the UK and overseas. Although many plans have been affected, travellers are finding new ways to get their holiday hit. Whether it's exploring more on their doorstep, pampering to improve wellness or dreaming of epic bucket list destinations, it's clear pent-up wanderlust is real. By looking into our useful data, we have created the 2021 Travel Trends Report to help travellers make thoughtful decisions when booking their future getaway."
1Expedia's September research compiled between 21st – 23rd September 2020 by OnePoll to understand attitudes towards autumn travel. Respondents: 2000 UK adults
2Expedia's Summer of Britain compiled between 9th – 15th June 2020 by OnePoll to understand attitudes towards domestic travel in summer. Respondents: 2000 UK adults
Best day to book and average day to travel/book trends:
Based on lodging demand on Expedia.co.uk for travel between Jan, 1, 2020 – Dec. 31, 2020 and compared to the same timeframe in 2019
Average booking window, star-rating data, % refundable bookings:
Based on lodging demand on Expedia UK between Jan 1, 2020 – Sept 12, 2020 compared to the same timeframe in 2019
Data book: Top trending destinations
Based on lodging demand on Expedia UK between Jan 1, 2020 – Sep 14, 2020
Data hook: Top searched destinations for 2021
Based on lodging interest on Expedia UK between Jan 1, 2020 – Sept 12, 2020 for travel in 2021
Top activity on Expedia based on bookings from Jan 1, 2020 – Oct 31, 2020
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About Airlines Reporting Corporation (ARC)
An industry leader in air travel intelligence and omnichannel retailing, ARC provides platforms, tools and insights that help the global travel community connect, grow and thrive. ARC enables the diverse retailing strategies of its customers by providing flexible settlement solutions, innovative technology and access to the world's most comprehensive air transaction dataset. In 2019, ARC managed more than $97.4 billion in transactions between airlines and travel agencies, representing more than 302 million passenger trips. For more information, please visit www.arccorp.com.