Will Black Friday Be a Bust? Yotpo Reveals Holiday Shopping Habits of Homebound Consumers in the US and UK

Will Black Friday Be a Bust? Yotpo Reveals Holiday Shopping Habits of Homebound Consumers in the US and UK

PR Newswire

NEW YORK, Nov. 17, 2020

Survey Findings Show That Optimizing for Smartphones and Shipping Can Give Brands an Edge During the 2020 Holiday Season

NEW YORK, Nov. 17, 2020 /PRNewswire/ -- Yotpo, the leading eCommerce marketing platform, has released new data detailing the latest trends in consumer purchase behavior, from discovery to purchase, in the lead up to 2020 holiday shopping season.

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A selection of the findings, representing a recent survey of 2000 respondents ages 18+, are published in Yotpo's "How Shopper Behavior Is Changing" with regional data from the United States and United Kingdom. The report outlines opportunities and strategies for eCommerce businesses as the COVID-19 pandemic ensues.

Survey highlights include:

"The major paradox of 2020 is that the more stuck at home we are, the more 'mobile' we're becoming. Not only is eCommerce overall accelerating, so are smartphone-centric experiences. Brands need to make that mental shift to mobile-first marketing and shopping fast, or they'll miss the boat on what's probably going to be the biggest holiday season ever for eCommerce," said Tracy Strauss, VP Marketing, Yotpo.

Yotpo's "How Shopper Behaviors Are Changing" (US & UK) outlines key strategies and examples from the direct-to-consumer efforts of brands like Princess Polly, VERB and Kendra Scott that focus on mobile marketing and commerce, from brand accounts on TikTok, to syndicating user-generated content, to SEO and Google Shopping tactics, to bridging the online-offline shopping gap through new point-of-sale (POS) capabilities.

About Yotpo
Yotpo, the leading eCommerce marketing platform, helps thousands of forward-thinking brands like Patagonia, Rebecca Minkoff, MVMT, Tweezerman, and Bob's Discount Furniture accelerate direct-to-consumer growth. Yotpo's single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more, empowering brands to create smarter, higher-converting experiences that spark and sustain customer relationships. We integrate with the tools you use every day, including Google, Instagram, top eCommerce platforms, and the rest of your tech stack. Yotpo is a Forbes Cloud 100 company with offices worldwide including New York, London, Tel Aviv, and Sofia. More information can be found at www.yotpo.com.

For media inquiries: press@yotpo.com

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