CLEVELAND and DELAFIELD, Wis., Dec. 15, 2020
The published research, based on 30 million pre-hire assessments, finds that assessment length is not a predictor of completion rates
CLEVELAND and DELAFIELD, Wis., Dec. 15, 2020 /PRNewswire/ -- Modern Hire, the all-in-one enterprise hiring platform that enables organizations to continuously improve hiring experiences and outcomes with trusted science and technology, today revealed conclusions and implications from research on applicant drop out and assessment completion rates.
Powered by CognitIOn by Modern Hire™, Modern Hire's Applicant Dropout and Completion Rate research explores the real reasons job candidates leave the application process and sheds light on why some dropout is actually beneficial to enterprises' hiring processes. Based on pre-hire assessments from nearly 30 million applicants over the past two years, the data encompasses a range of jobs and industries that is representative of the entire labor market.
"Every one of our clients comes to us with the candidate dropout dilemma at some point during the course of our partnership. There is a huge education gap and lack of scholarly research on this topic within the field of HR," said Karin Borchert, CEO of Modern Hire. "To solve this, Modern Hire has conducted several research initiatives over the past few years to not only help our clients better understand their candidates' dropout behavior, but also educate them on best practices for addressing concerns when dropout happens in the hiring process."
Research highlights factors that impact completion rates
A primary finding of Modern Hire's research is that assessment length is not a predictor of completion rates. In fact, the company found that cutting an assessment by 15 minutes only increases completion rates by 1-2%. For most assessments, over half of dropout occurs in the first 5-10 minutes –– meaning dropout usually occurs early, no matter the length of the assessment.
Other key findings from Modern Hire's completion rate research include:
Who is dropping out and where in the process?
Modern Hire's research also provides more insights into which candidates are dropping out of the application process most frequently and why they aren't finishing their assessments:
"Our research suggests that the candidates that aren't completing assessments may not ultimately be the best fit for the role or company," said Mike Hudy, Ph.D. and Chief Science Officer at Modern Hire. "It's important for organizations to realize they may not want to improve their completion rates if doing so will increase the number of low-quality applicants in their candidate pool. Understanding completion rates and the reasons candidates are dropping out is imperative to designing a process flow that yields an ample supply of quality candidates."
Modern Hire has published its work on this topic in several scientific journals, including the Journal of Applied Psychology and the International Journal of Selection and Assessment, as well as a symposium at the annual conference of the Society for Industrial and Organizational Psychology (SIOP). To learn more about CognitIOn by Modern Hire and the company's research, please visit https://modernhire.com/cognition/.
About Modern Hire
Modern Hire's all-in-one enterprise hiring platform enables organizations to continuously improve hiring results through more personalized, data-driven experiences for candidates, recruiters and hiring managers. CognitIOn by Modern Hire, the nucleus of Modern Hire's platform, merges expertise in industrial-organizational psychology, talent selection science, advanced analytics, candidate experience, employment law, data science and the practical application of ethical AI. This trusted science predicts performance, ensures fairness and automates workflow enterprise-wide, combining AI, predictive analytics, workflow automation, assessment and interviewing technology in a single SaaS solution that integrates with leading HCM systems and is trusted by 47 of the Fortune 100. Modern Hire delivers the best experience for everyone involved in the hiring process. To learn more about the company's vision for making hiring personal, visit www.modernhire.com.
About Modern Hire's Applicant Dropout and Completion Rate research
Modern Hire's research on applicant dropout and completion rates is based on two separate studies. The first study examined almost a quarter of a million applicants across 69 selection systems and 29 organizations varying in size and industry. Modern Hire coded each of the selection systems for a number of factors representing every theory and opinion it knew of that might characterize a job (e.g., prestige of job, salary), an organization (e.g., industry, if Fortune 500), and the assessment itself (e.g., length, type of assessment). The goal of this study was to determine if or how these theories influenced completion rates.
The second study focused on who is dropping out, examining the relationship between online assessment performance and assessment attrition behavior. Modern Hire gathered information from candidates to understand why they leave the assessment and looked at data gathered before the candidate opted out to determine the correlation between candidate dropout and assessment performance.
Walker Sands, for Modern Hire