RENO, Nev., Dec. 17, 2020
Experiments will include industry research on key topics, technology stack studies to maximize effectiveness, and company-specific testing as a service
RENO, Nev., Dec. 17, 2020 /PRNewswire/ -- B2B companies just got their own dedicated research firm that studies how buyers frame value and make choices. Newly launched, DecisionLabs will focus on helping marketing, sales, and customer success departments improve buyer interactions and drive better commercial outcomes.
DecisionLabs consists of three distinct research practices designed to optimize performance at all stages in the revenue chain:
DecisionLabs will base its research agenda on hot industry topics, perform testing and validation for key technology platforms, and provide testing as a service for companies that want to research their own messaging, content, and buyer interactions. Experiments will include determining optimal cadences and touch patterns, studying messaging and content effectiveness, measuring conversation skills impact, and helping to determine the most appropriate tech stack.
"Ultimately, the plan is for DecisionLabs to aggregate and anonymize the learnings generated by all of these research efforts and create a large body of science-backed results that B2B marketing, sales, and customer success professionals can access as part of both a free and paid subscription community," said Tim Riesterer, Chief Visionary at DecisionLabs.
"We envision DecisionLabs eventually providing an entirely new, unique type of analyst firm to the industry. DecisionLabs' research is based on testing actual buyer interactions, unlike traditional survey and opinion-based analyst firms that only provide retroactive observations of so-called company best practices," Riesterer added.
DecisionLabs also plans to distinguish itself from traditional analyst firms such as Gartner and Forrester by performing company-specific experiments that provide custom findings—as opposed to generalized frameworks and recommendations—to help optimize go-to-market strategies. In addition, DecisionLabs will provide consulting and training services to ensure seamless execution of those findings through its parent company, Corporate Visions, the leading provider of science-backed sales and marketing training and consulting services.
Examples of active and future DecisionLabs experiments include:
DecisionLabs will be run with both on-staff and contract PhD scientists, specializing in the areas of behavioral economics, cognitive neuroscience, and social psychology. Learn more at b2bdecisionlabs.com.
DecisionLabs is the only B2B research firm dedicated to studying how decision-makers frame value and make choices. Unlike traditional market research and advisory firms, DecisionLabs conducts rigorous research studies based in several Decision Science disciplines: