Business of Design Week 2020 Summit Concludes, First Hybrid Live Edition Captures Trends Redefined by World's Top Creative Minds for the Post-pandemic Era

Business of Design Week 2020 Summit Concludes, First Hybrid Live Edition Captures Trends Redefined by World's Top Creative Minds for the Post-pandemic Era

PR Newswire

HONG KONG, Dec. 22, 2020

Over 50 Sessions Available On-Demand Online from 18 December onwards

HONG KONG, Dec. 22, 2020 /PRNewswire/ -- Business of Design Week (BODW), Asia's annual flagship event on design, innovation and brands held its 2020 edition from 30 November to 5 December. Organised by Hong Kong Design Centre (HKDC) and co-organised by Hong Kong Trade Development Council (HKTDC), with Create Hong Kong (CreateHK) of the Government of the Hong Kong Special Administrative Region (HKSAR Government) as the Lead Sponsor, BODW 2020 was successfully concluded with its BODW Summit held as a hybrid event simulcast live on multiple platforms for the first time. From 3 to 5 December, the BODW 2020 Summit connected global creative visionaries with international participants from around the world in over 50 sessions.

Business of Design Week 2020 Summit Concludes, First Hybrid Live Edition Captures Trends Redefined by World’s Top Creative Minds for the Post-pandemic Era

Under the theme "VISION 20/21", the BODW Summit addressed timely themes relevant to the post-pandemic era to help participants find clarity in uncertainty. Over 100 influential design and business leaders shared their views on nine themes, namely Brand Futures, Connected Health, Safe Travels, Circular Economy, Immersive Tech, Creative Leadership, Entwined Spaces, Communication & Design and Culture & the City. With the support of the UK as Strategic Partner, this year's programme featured a new "BODW Great British Design" video series, showcasing the designs of 14 creative leaders from the UK. Past talks from nine global celebrated creative pioneers were also featured in "BODW Greatest Moments" that were part of the Summit programme.

In partnership with the Summit's Production and TV Broadcaster, ViuTV, BODW produced a number of the sessions in hybrid live format for streaming on BODW's customised virtual platform. From 3 to 5 December, selective sessions were further simulcast on ViuTVsix every evening Hong Kong time, as well as on social media platforms, and to an in-person audience at the "BODW CitySalon" partner locations at D2 Place and Fashion Walk.

Sessions from the BODW Summit (including MasterClasses) is available on demand from 18 December 2020 onwards, with more details to be announced at www.bodw.com/pr. In addition, a TV programme of BODW Summit highlights was aired on ViuTV Channel 99 on 19 December 2020 at 19:30 -- 20:00 GMT+8.

Prof. Eric Yim, Chairman of Hong Kong Design Centre, said, "Through Business of Design Week, we are committed to promoting the power of innovative design in Hong Kong, and across the world. At this year's BODW Summit, over 100 influential design and business leaders gathered together and explored some of the critical topics that will redefine the pandemic era, and inspire us to imagine new possibilities for the future."

Here are some thought-provoking insights from this year's BODW speakers, grouped by themes explored during the Summit:

Creative Leadership

Brand Futures

Entwined Spaces

Safe Travels

Circular Economy

Immersive Tech

Please download the high-resolution images at: https://drive.google.com/drive/folders/15MLTNYKAHvIfHYh5QUau6owMkc1681kf?usp=sharing 

Photo - https://mma.prnewswire.com/media/1390580/BODW.jpg

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