Bright Pattern Notes Companies Taking New Innovative Approaches to Customer Experience Since the COVID-19 Pandemic

Bright Pattern Notes Companies Taking New Innovative Approaches to Customer Experience Since the COVID-19 Pandemic

PR Newswire

SOUTH SAN FRANCISCO, Calif., Jan. 12, 2021

In line with recent research from McKinsey and IBM, Bright Pattern sees companies finding smarter ways to operate, increasing digital and mobile channel adoption 

SOUTH SAN FRANCISCO, Calif., Jan. 12, 2021 /PRNewswire/ -- Bright Pattern, a leading provider of AI-powered cloud omnichannel contact center software, has seen new approaches taken to mitigate the recent challenges from COVID-19 and increased acceleration of innovative digital approaches to better serve customers. McKinsey recently reported that digital channel adoption was vaulted forward 5 years in a span of only 8 weeks due to COVID-19. A similar report from IBM indicated that ecommerce has accelerated by 5 years since the pandemic began. 

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Bright Pattern customers have shown increased use of innovative mobile and digital channels, employed new best practices for empowering and coaching remote agents, and increased the adoption of AI and self-service to better help customers and their own agents.   

Companies are shifting digitally as they nimbly adapt with new innovative approaches: 

These approaches follow many of the predicted trends from a recent Bright Pattern 2021 Trends Report and also reflect how customers using Bright Pattern have pivoted to better respond to customers since the pandemic began.

Innovative examples where Bright Pattern has helped during COVID:

Bright Pattern has helped numerous existing and new customers deploy remote teams, provide safe work environments for agents, and improve customer satisfaction amid a global pandemic. Some of the innovative use cases Bright Pattern has seen since the pandemic include:

"Although 2020 was a difficult year, we are seeing companies innovating at an accelerated pace. Challenges typically bring positive changes and new approaches. Our customers are looking for better and brighter approaches to innovate their customer experience," said Ted Hunting, SVP of Marketing at Bright Pattern. "We have seen that many of the best-practices from our recent keynote presentation at CCW Europe "Rethinking Customer Contact Post COVID-19" which discussed keys for success in a post-pandemic world have already been successfully put into practice by Bright Pattern customers. Because of these innovative companies, 2021 will be a year of new and improved customer experience for many of their customers."

Bright Pattern is the simplest, most powerful AI-powered omnichannel contact center with the highest ROI and fastest time to deploy in the industry (half the industry average). Bright Pattern ranked #1 for Interoperability, #1 for Platform Functionality, and #1 for Hosting Reliability and Scalability in the Omdia Buyer's Guide. Bright Pattern outranked Five9, NICE inContact, Avaya, Aspect, and 8x8 as a leading provider in the 2020 G2 Crowd Report, and was a leader in the 2020 Call Center Software FrontRunners Quadrant with customer ratings higher than Five9, Genesys PureCloud, NICE inContact, RingCentral, and Talkdesk. Additionally, Bright Pattern was recognized by Frost & Sullivan for its omnichannel, AI, and ITSM capabilities, and by Gartner as a leader in the Call Center FrontRunners Quadrant.

Additional Information

About Bright Pattern 
Bright Pattern provides the simplest and most powerful AI-powered omnichannel contact center software for innovative midsize and enterprise companies. With the purpose of making customer service brighter, easier, and faster than ever before, Bright Pattern offers the only true omnichannel cloud platform with embedded AI that can be deployed quickly and nimbly by business users—without costly professional services. Bright Pattern allows companies to offer an effortless and personal customer experience across channels like voice, text, chat, email, video, messengers, and bots. Bright Pattern also allows companies to measure and act on every interaction on every channel with embedded AI omnichannel quality management. The company was founded by a team of industry veterans who pioneered the leading contact center solutions and are now delivering an architecture for the future with an advanced cloud-first approach. Bright Pattern's cloud contact center solution is used globally in over 26 countries and 12 languages.

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