Maternity Innerwear Market Size Worth $9.23 Billion By 2027 | CAGR: 4.6%: Grand View Research, Inc.

Maternity Innerwear Market Size Worth $9.23 Billion By 2027 | CAGR: 4.6%: Grand View Research, Inc.

PR Newswire

SAN FRANCISCO, Jan. 14, 2021

SAN FRANCISCO, Jan. 14, 2021 /PRNewswire/ -- The global maternity innerwear market size is anticipated to reach USD 9.23 billion by 2027, according to a new report by Grand View Research, Inc., expanding at a CAGR of 4.6% from 2020 to 2027. The rising demand for nursing-friendly innerwear is a key factor favoring market growth. At a macro-level, rising disposable incomes and increasing demand for comfortable maternity wear continue to drive product sales across various distribution platforms.


Key suggestions from the report:

Read 80 page research report with ToC on "Maternity Innerwear Market Size, Share & Trends Analysis Report By Type (Maternity Briefs, Maternity/Nursing Bras), Distribution Channel (Online, Offline), By Region (North America, Asia Pacific), And Segment Forecasts, 2020 - 2027" at:

The COVID-19 pandemic has negatively affected product sales worldwide on account of severe supply chain disruptions. However, online sales continue to favor market growth with numerous brands marketing their products on e-commerce websites. Specialist retailers operating in the market face intense competition from online/e-commerce retailers. The high costs associated with maintaining physical stores also limits their ability to compete with e-commerce retailers.

The maternity briefs product type segment led the global market in 2019 and is estimated to retain its position during the forecast period. Asia Pacific is expected to witness the fastest growth rate from 2020 to 2027 owing to increasing global fashion exposure in emerging countries such as China and India. Prominent brands are focusing on offering innovative product designs that feature skin-friendly/breathable fabrics.

In India, a slew of domestic brands has been putting pressure on international brands, which will support the regional market. The market is largely fragmented with both international and domestic manufacturers sharing the market space. Market participants focus on new product launches, mergers & acquisitions, and product innovation as their key strategies to gain a competitive edge.

Grand View Research has segmented the global maternity innerwear market on the basis of type, distribution channel, and region:

List of Key Players of Maternity Innerwear Market

Find more research reports on  Clothing, Footwear & Accessories Industry, by Grand View Research:

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About Grand View Research

Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.


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