LONDON, Jan. 29, 2021
National survey finds 13.5% of UK population are current or previous investors in digital assets, up 152% from previous studies
LONDON, Jan. 29, 2021 /PRNewswire/ -- New data from Gemini, the cryptocurrency exchange and custodian, presents the demographic profile of existing and potential crypto investors in the UK market. The results of a nationally representative survey of 2,000 respondents challenge certain long-held stereotypes about consumer engagement with digital assets, while reinforcing other past research.
The most significant trends are outlined in the Gemini State of Crypto Report 2021. The Report builds a picture of how factors such as gender, age, family status, educational attainment, income, location, technology usage, and the COVID-19 pandemic impact crypto investment.
Key findings include:
Blair Halliday, Head of UK at Gemini, said, "This new data demonstrates an increasingly diverse base engaging with crypto and indicates how the market is likely to evolve over the longer term. As the industry develops, there are more safe, secure, and regulated platforms available for trading and investing, meaning crypto has never been more accessible. We expect the reach of crypto to widen further, particularly as the 9.0% who are interested in crypto enter the market. The sector has a huge opportunity to educate the 38.7% of respondents who either do not know anything at all about crypto, or do not know enough to invest."
For more insights, download the full report at www.gemini.com/reports/uk-2021.
About Gemini Europe
Gemini Europe has offices in London and Dublin and is registered as an e-money institution in the UK by the Financial Conduct Authority. Gemini Europe provides individuals and institutions with trusted products and tools to buy, sell, and store cryptocurrencies like Bitcoin, Bitcoin Cash, Basic Attention Token (BAT), Dai, Ethereum, Litecoin, ChainLink (LINK) and Orchid (OXT).