Global Adoption of Marketing Automation Solutions Skyrockets Thanks to Pandemic-Fueled Digitization

Global Adoption of Marketing Automation Solutions Skyrockets Thanks to Pandemic-Fueled Digitization

PR Newswire

SANTA CLARA, Calif., Feb. 1, 2021

New growth opportunities, including revenue attribution solutions, will drive innovation in the market, finds Frost & Sullivan

SANTA CLARA, Calif., Feb. 1, 2021 /PRNewswire/ -- Frost & Sullivan's recent analysis, COVID-19 Geopolitical Chaos Highlights the Importance of Marketing Automation Solutions (MAS), finds that the pandemic-fueled digitization of global marketing and sales and an increasing number of marketing channels targeting niche audiences will contribute to the growth of the marketing automation sector over the next five years. The market is forecast to increase from $2.9 billion in 2020 to $6.6 billion in 2026.

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For further information on this analysis, please visit: http://frost.ly/54s

"The adoption of marketing automation solutions is on the rise as companies acknowledge the power and purpose MAS has to connect marketing and sales teams. With automation and intelligence built-in, marketing automation bridges department data silos and gives the company a clear look into the omnichannel customer journey," said Melody Siefken, Industry Analyst, Frost & Sullivan. "MAS is perceived as necessary tools for the development of marketing and sales campaigns by most companies today. Adoption rates are skyrocketing as vendors lower prices and promote the benefits of this software through awareness programs and events in their efforts to bring MAS to the forefront of every marketer's mind."

Siefken added: "With COVID-19 forcing companies to focus more on digital marketing and sales efforts, an uptick in MAS adoption post-pandemic is highly likely. MAS integration with third-party software will open doors to under-penetrated verticals. New trends, like the use of revenue attribution solutions, will drive innovation in the market, which is expected to grow rapidly."

For further revenue opportunities, market participants should explore these strategic recommendations:

COVID-19 Geopolitical Chaos Highlights the Importance of Marketing Automation Solutions is part of Frost & Sullivan's global Information and Communication Technology Growth Partnership Service program.

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COVID-19 Geopolitical Chaos Highlights the Importance of Marketing Automation Solutions
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