Pinterest To Host "Pinterest Presents" As First Global Advertiser Summit

Pinterest To Host "Pinterest Presents" As First Global Advertiser Summit

PR Newswire

LONDON, Feb. 9, 2021

The virtual event will provide the global advertising community an exclusive look at the company's latest research and ad product updates to engage it's more than 450 million monthly pinners

LONDON, Feb. 9, 2021 /PRNewswire/ -- Pinterest (NYSE: PINS) announced today that it will host its first ever advertiser summit, Pinterest Presents, on March 3rd, 2021.

Pinterest to host Pinterest Presents as first global advertisers summit

Hosted for advertisers in key markets including the UK, US, France, Germany, Canada and Australia, the virtual summit is designed to inspire and spark creativity among its audience and provide marketers with an exclusive look at the company's latest ad product updates which offer even more opportunities for advertisers on the growing platform.

Pinterest Presents will bring together a range of compelling industry voices, celebrities and inspiring speakers to create an exciting and engaging virtual experience. In addition to CEO Ben Silbermann, global Pinterest speakers will include Andréa Mallard, Chief Marketing Officer, Aya Kanai, Head of Content and Creators Partnerships, and Dan Lurie, Head of Growth and Shopping Product.

To reflect its growing global footprint, Pinterest's summit will feature customized content and speakers for each market, to give marketers a window onto local audience trends and ad opportunities. Sessions for each country will ignite conversations around diversity and inclusion, sustainability, scaling e-commerce, designing for accessibility, and entrepreneurship. Pinterest Presents country line-up includes:

In addition, celebrated stars from the worlds of fashion and entertainment will be joining the line-up with exclusive advice for marketers. Pinterest will be announcing these special guests to registrants just before the event on March 3rd.

"In the past year, Pinterest's long-held commitment to being a positive destination for inspiration has become more relevant than ever, and as a global brand, we have the opportunity to lead with our values and shape the future. Our partners and advertisers around the world play an incredible role in shaping this environment, and we're excited to share our new ad tools and insights to make it easier to connect with our engaged audience around the world."  - Visha Naul, Director of Business Marketing for Europe at Pinterest

As a place for inspiration and positivity, Pinterest is going after a competitive global advertising market with a unique and valuable differentiation for advertisers. Because people come to Pinterest when they are considering what to do or buy next, advertisers have the authentic opportunity to play an authentic role in the consumer journey. In addition, Pinterest is increasingly becoming a shopping destination uniquely positioned to meet advertiser goals:

With a focus on accessibility, Pinterest Presents was certified as a DICE-recommended event with the maximum score of 100%, and was created in collaboration with Sinéad Burke, the Founder of Tilting the Lens. Key priorities to ensure access for all include an event invitation with a specific prompt for attendees to confirm their accessibility accommodations, color contrast in the event branding created to give access to attendees who have low-vision, and captions and sign-language interpretation in the UK, US and Canada for those who are deaf or hard of hearing.

Advertisers interested in registering and learning more can visit pinterestpresents.com.

SOURCING

(1) GfK, US, Pinterest Path to Purchase Study among Weekly Pinners who use Pinterest in the Category, Nov 2018
(2) Talk Shoppe, US, Emotions, Attitudes & Usage study, Oct 2018
(3) GfK, US, Pinterest Path to Purchase Study among Weekly Pinners who use Pinterest in the Category, Nov 2018
(4) Talk Shoppe, US, Emotions, Attitudes, and Usage Study, Oct 2018
(5) Pinterest internal data, English Searches, April 2020

ABOUT PINTEREST

People around the world come to Pinterest for inspiration. Pinterest is a visual inspiration platform where people find inspiring creators, shop new products, and seek out ideas to take offline. People have saved nearly 300 billion Pins across a range of interests from creating a home office, cooking a new recipe to finding their next vacation destination. Headquartered in San Francisco, Pinterest launched in 2010 and has more than 450 million monthly active users. Available on iOS and Android, and at pinterest.com.

Photo - https://mma.prnewswire.com/media/1435373/1.jpg

 

Voltar noticias em Inglês