Blues at Bay: "My mum calls it her 'daily moment of joy' calendar"

Blues at Bay: "My mum calls it her 'daily moment of joy' calendar"

PR Newswire

BRISTOL, England, Feb. 23, 2021

BRISTOL, England, Feb. 23, 2021 /PRNewswire/ -- A gift to boost mums' wellbeing while raising money for MIND is available for the first time this Mother's Day.

A Mother’s Day First – 14 moments of daily sunshine in this advent-style calendar and personalised greeting

It's a calendar with 14 doors of daily encouragement, similar to an advent calendar but behind each is an activity suggestion and an inspiring quote.  The activities, which include actions such as 'reach out to someone from your past and make their day', are suitable for all mums out there and based on the NHS-approved 'five ways to well-being' (connect, be active, learn, take notice and give).  £1 from every calendar sold is donated to MIND.

The calendar uses specially commissioned artwork from Susan Kynaston Art whose cheerful and comforting coastal scene will transport mums to a safe and carefree place. Children (of any age!) can add a personalised message to an accompanying Mother's Day greetings page.  The calendar is fully recyclable and can be sent direct from where it retails at £9.95 (including P&P).

The project has been created by Helen Sharp and Celia Mead (friends and professional women who started 'Blues at Bay' in their own time). Their idea came during the first lockdown and has now been developed to create a Mother's Day gift that is a little different. Helen explains: 'We want to help people send a gift to their mothers this year, that as well as being just a lovely thing to receive, actually helps wellbeing in a gentle way during restrictions. We loved the beautifully simple concept as soon as we had the eureka moment and have already had positive and moving feedback.'


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