Marketing Automation Market Value To Reach $14,180.6 Million by 2030, says P&S Intelligence

Marketing Automation Market Value To Reach $14,180.6 Million by 2030, says P&S Intelligence

PR Newswire

NEW YORK, Nov. 16, 2021

NEW YORK, Nov. 16, 2021 /PRNewswire/ -- From $4,438.7 million in 2020, the global marketing automation market size is projected to reach $14,180.6 million in 2030, at a 12.3% CAGR between 2020 and 2030. The major reasons for the rising demand for these solutions are the growing practice of digital marketing and rising number of people using social media. Moreover, small and medium enterprises (SMEs) are adopting these solutions to achieve marketing efficiency and cut costs.


Emails, social media, and websites are being increasingly used by companies of all sizes to promote their products and services. This can be gauged from the forecast that the spending on digital advertisements will increase to $450.7 billion by the end of this year. Hence, with the growing adoption of digital marketing, companies are using marketing automation software for lead generation and scoring, customer relationship management, cross-selling and up-selling, and targeted segmentation.

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Key Findings of Global Marketing Automation Market Report

Moreover, during the COVID-19 pandemic, e-commerce and digital banking activities soared, as people were not allowed to step out of their homes, except when absolutely vital. Thus, with companies too having to close physical retail stores and offices, they shifted to the online marketing of products and services. Therefore, e-commerce was responsible for 19% of all retail sales in 2020, compared to 16% the previous year, which has been driving the demand for marketing automation solutions.

Browse detailed report on Marketing Automation Market Growth Driver and Trend Analysis By 2030

The marketing automation market has a fragmented nature due to the presence of established software vendors, including SAP SE, Oracle Corporation, Inc., Adobe Inc., HubSpot Inc., Teradata Corporation, SharpSpring Inc., ActiveCampaign LLC, SAS Institute Inc., and Act-On Software Inc. To get the upper edge, these firms are vigorously launching new software and services and merging with or acquiring similar firms.

Segmentation Based Analysis of Marketing Automation Market

Based on Offering

Based on Enterprise

Based on Deployment

Based on Application

Based on Industry

Geographical Analysis

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About P&S Intelligence

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Prajneesh Kumar
P&S Intelligence
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