Wet Wipes Market Size Worth $28.85 Billion By 2028 | CAGR: 2.4%: Grand View Research, Inc.

Wet Wipes Market Size Worth $28.85 Billion By 2028 | CAGR: 2.4%: Grand View Research, Inc.

PR Newswire

SAN FRANCISCO, Dec. 16, 2021

SAN FRANCISCO, Dec. 16, 2021 /PRNewswire/ -- The global wet wipes market size is expected to reach USD 28.85 billion by 2028, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 2.4% from 2021 to 2028. Rising awareness regarding sanitation and personal hygiene among consumers across the globe, coupled with the rising proclivity to spend on products that aid in cleanliness and disinfection, is likely to fuel the market demand throughout the forecast period.

Grand View Research

Key Insights & Findings from the report:

Read 80 page market research report, "Wet Wipes Market Size, Share & Trends Analysis Report By Product (Baby Wipes, Hand & Body Wipes), By Distribution Channel (Supermarkets & Hypermarkets, E-commerce), By Region, And Segment Forecasts, 2021 - 2028", by Grand View Research

Rising inclination towards green and plant-based products has piqued the interest of many manufactures to provide a chemical-free product. For instance, in May 2021, Coterie Wipes, a U.S.-based wet wipes brand, recently launched wet wipes consisting of 99% water. They are the most sustainable and the largest (up to 30% bigger) baby wipes on the U.S. market made from 100% plant-based biodegradable and compostable materials.

The baby wipes product segment led the market in 2020. The increasing consumer spending on baby care and hygiene products is expected to boost the demand for baby wipes in the future. Moreover, manufacturers are focusing on research activities to manufacture plastic-free biodegradable wipes.

The supermarkets and hypermarkets segment emerged as the largest distribution channel segment in 2020 as it is the most popular outlet among consumers for the purchase of all daily-use items, including personal care and hygiene products. Factors such as freedom of selection, lower prices, high visibility of international brands, and reasonable gross discounts make them a suitable platform for all types of customers.

North America dominated the global market in 2020. The major factors driving this regional market are the changing lifestyles of the people, an increase in the number of working women, rising online retailing trends, and increasing disposable income. Moreover, growing awareness among women regarding baby hygiene is fueling the demand for baby wet wipes across the developing markets of North America.

The market players face stiff competition from each other as some of them are among the top wet wipes manufacturers and have a large customer base. The market is fragmented with the presence of a large number of global and regional players.

Grand View Research has segmented the global wet wipes market on the basis of product, distribution channel, and region:

List of Key Players of Wet Wipes Market

Check out more studies on different type of hygiene wipes, published by Grand View Research:

Browse through Grand View Research's coverage of the Global Beauty & Personal Care Industry.

Gain access to Grand View Compass, our BI enabled intuitive market research database of 10,000+ reports

About Grand View Research

Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.

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