PR Newswire
BERLIN, Sept. 25, 2025
BERLIN, Sept. 25, 2025 /PRNewswire/ -- GetYourGuide, the leading global online marketplace for unforgettable travel experiences, is announcing a new suite of features designed to help its partners thrive amid the rapidly evolving demands of the travel industry. The release equips supply partners with tools targeted to simplify operations, enhance their online presence, and capture future demand.

The announcement follows a record-breaking summer for GetYourGuide, which saw more than 23 million travelers book experiences on its platform. This surge in demand also reflects a broader industry movement as global tourist arrivals are up 5% year-over-year and underscores an overall "transition to an experiential economy," as described by Skift in its State of Travel 2025 report.
In this landscape, experience partners face more pressure to stand out and higher expectations. That's why GetYourGuide's latest release provides partners with the tools to not just adapt to changes, but to thrive amid them.
"The travel industry is changing, and our partners need powerful tools to take control of their growth and stand out in a competitive market. This release is about providing exactly that, so they can focus on delivering unforgettable experiences," says Tao Tao, Co-Founder and COO. "From AI that turns customer feedback into actionable, revenue-driving insights to a major expansion into high-demand categories, like Shows & Events in the West End, we are giving our partners the technology and the inventory to connect with a global audience. We are committed to being a trusted and transparent partner that not only keeps pace with the future of travel but helps our partners lead it."
Key features and partner tools in the Unlocked Fall 2025 product release include:
With this release, GetYourGuide continues its investment in the technology that empowers supply partners in a traditionally offline industry. While industry research from Arival shows that only 12% of experience operators currently use AI, GetYourGuide is driving a significant shift. On its platform, more than 60% of partners are already leveraging AI tools to run their business, freeing them up to focus on what they do best: creating unforgettable experiences. These new features are designed to accelerate that trend and help partners thrive, strengthening the platform's core mission of connecting travelers with the world's best experiences.
Contact
press@getyourguide.com
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About GetYourGuide
GetYourGuide is a global online marketplace to discover and book experiences worth traveling for. Travelers can use GetYourGuide to find things to do in more than 12,000 cities, including tours from local experts, exclusive access to must-see attractions, as well as immersive bucket-list experiences. Since being founded, the GetYourGuide platform has sold more than 200 million tickets from 35,000 supply partners who leverage GetYourGuide's easy-to-use platform to grow their businesses. For more information, follow GetYourGuide on LinkedIn, Instagram and TikTok and visit getyourguide.com.
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