Who we are
EMSF Lisboa was founded in Lisbon in 1971.
Since its creation, the organisation has been dedicated to distributing corporate news and press releases directly to Portugal’s leading newspapers, newsrooms and broadcasting organisations. Its activity began at a time when the speed of information transmission depended mainly on direct contact and technologies that are now considered historic.
Its international connection also began in 1971 through a distribution agreement with UNS — Universal News Service. In 1991, the merger of UNS and PNA created Two-Ten Communications, which became one of the leading distributors of corporate and commercial news in the United Kingdom.
Between 1996 and 1997, Two-Ten Communications was acquired by PR Newswire and integrated with Newsdesk, creating PR Newswire Europe. The collaborative relationship continued throughout the successive corporate transformations of the international network.
In 2015, following the acquisition of PR Newswire by Cision, the collaboration continued in the distribution of press releases and corporate content, preserving the professional relationship developed over several decades.
Today, EMSF Lisboa remains an organisation specialised in the distribution of press releases, mainly in Portuguese, serving journalists, newsrooms and media professionals as its principal audience.
The technological and visual modernisation now underway aims to preserve the identity built since 1971, adapt it to contemporary digital communication requirements and strengthen EMSF Lisboa’s position as a link between companies, international agencies and Portuguese media organisations.
What we do
Distribution of corporate news and press releases to the media.
Mission
The mission of EMSF Lisboa is to ensure the efficient, accurate and credible distribution of corporate news and press releases, facilitating connections between companies, organisations, international agencies, journalists and media newsrooms in Portugal.
EMSF Lisboa seeks to ensure that relevant information reaches its recipients clearly, quickly and professionally, preserving the principles of trust and proximity that have guided its activity since 1971.
Vision
EMSF Lisboa aims to establish itself as a reference platform for the distribution of corporate and institutional information in Portuguese, combining several decades of experience with the opportunities provided by new digital technologies.
Its vision is based on the continuous modernisation of distribution methods, the strengthening of its digital presence and the preservation of the trusted relationship established with journalists, newsrooms, partners and international organisations.
EMSF Lisboa seeks to continue fulfilling its role as a link between companies, international markets and Portuguese media organisations, adapting to new forms of producing, distributing and consuming information.
Values
Trust
EMSF Lisboa values long-lasting professional relationships built on trust, respect and the fulfilment of its commitments.
Accuracy
Information must be distributed accurately, clearly and with respect for the original content of the press releases received.
Professionalism
EMSF Lisboa seeks to maintain high quality standards in its relationships with partners, companies, journalists and newsrooms.
Independence
Press releases are distributed impartially, without editorial interference in the content provided by the issuing organisations.
Speed
Efficiency in receiving, processing and distributing information is an essential element of EMSF Lisboa’s activity.
Proximity
Direct relationships with newsrooms, journalists and partners remain one of the organisation’s distinctive characteristics.
Continuity
EMSF Lisboa values the experience acquired since 1971 and seeks to preserve the principles that shaped the origin of its activity.
Innovation
Technological modernisation is considered essential to improve the distribution, visibility and accessibility of information.
International reach
EMSF Lisboa maintains an international vocation, acting as a link between companies, global communication networks and the media in Portugal.
Contact
For more information about EMSF Lisboa, its services or press release distribution, please use our contact page.
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